Author Archive
Accessing Your Remote PC, GotoMyPC and LogMeIn
Many of us reading this newsletter have more than one PC, often in different locations. In my case, I am about to set up an outside office, but I am leaving a PC in my home office as well. I have been putting some thought into how to go about keeping things synched between the [...]
Stop Annoying Your Visitors
It’s one thing to get traffic to your website. You do search engine optimization, create a nice design, form a bunch of link exchange partnerships or even do a marketing campaign. It is quite another feat altogether to KEEP your visitors. The internet is no longer a novelty. It is part of daily life for [...]
Publishing a Newsletter
Today, many websites offer a free newsletter. Newsletters, from the receiving end, can be a great source for information that is delivered to your in-box. You can simply save the newsletter for future reference, something many people do. From the publisher’s standpoint, though, a newsletter is a fantastic idea as it gives you a database [...]
Introduction to Ecommerce
Many people new to websites and/or ecommerce are confused at the in and outs of ecommerce. Even many people who are fairly adept at scripting can set up a store using some popular package such as OSCommerce and then are left stumped by the idea of making it work with a payment gateway to actually [...]
Promoting Your Affiliate Programs
Affiliate programs are a huge way to make money these days on the internet. There are, after all, a lot of companies out there selling a product. They are looking to sell as much of their product as possible. Setting up an affiliate program is a way to vastly expand their sales force, and the [...]
Shopping for Shopping Carts
Over at PC Mechanic, I have been, for some time, running an online store which I programmed myself. That store was functional and it served well for some time. Being that I custom-coded the whole thing, I could also make everything work exactly how I wanted it. This was nice. However, the store had a [...]
A Look at AJAX
AJAX is one of the newest buzzwords circulating in the field of internet development. We’ve all known it for a long time as a cleaning agent. Its funny how this field loves to use names with other meanings (i.e. SPAM). However, in this case, it stands for Asynchronous Javascript and XML. In short, AJAX is [...]
Getting the Work Done – Time Management
Time management is a bit of an art, but it is something every webmaster has to be pretty good at. Let’s face it – running a website can and usually does take a lot of time. Most webmasters usually work full-time jobs at the same time, working on their websites at night or over the [...]
Use of Web Analytics in Marketing
Every website owner absolutely needs to be routinely collecting web analytics and using them to perfect the site and engage in marketing campaigns. Almost all web servers provide a raw log file, usually generated nightly. You can use a web log analyzer to analyze those logs and provide you reports. Some web hosts provide web-based [...]
Integrating a Website With Your Business
It has been one of my continual themes when talking with clients about their websites that their site needs to serve their business. When I work with a client, I look at their website as an extension of their business model. I take a look at their overall business and evaluate: How do they make [...]
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