OK, news alert: I recommend Aweber.
Of course, that’s not news. I’ve been recommending Aweber for years now, and so do many others.
But, why? Is it just because they have an affiliate program? I know people have thrown that claim out there, especially with the likes of Mailchimp around. Mailchimp offers a free account, so obviously many bloggers prefer to use that and often wonder why people like me continue to recommend Aweber.
First, here’s the video talking about why I use Aweber. More on the Mailchimp comparison below…
OK, now let’s address the whole Aweber versus Mailchimp issue…
- Aweber “gets” email marketing. I’ve heard from several people that Mailchimp has given them issues because of the marketing content of their email. These people are NOT spamming or doing anything shady. It seems as if Mailchimp just doesn’t like affiliate marketing. In fact, there are horror stories of people who were ethically promoting something, used an affiliate link, Mailchimp got pissed off and just closed their account. It is actually against Mailchimp’s terms of service to engage in affiliate marketing! They’ll shut you down if they find out about it. And, a TON of bloggers are engaging in ethical affiliate marketing each and every day. So, this one factor alone is a HUGE reason why I will never recommend Mailchimp to anybody in my audience.
- Mailchimp cares more about looks than function. They have nice looking templates and a nice interface, but it isn’t nearly as capable as Aweber in terms of the function.
- Aweber has much better statistical tracking.
- Aweber has much stronger autoresponder management.
- Aweber has much better list management tools, including automation rules to help you move people from list to list.
- By all accounts that I’ve seen Aweber has a better delivery rate.
- Aweber has more support options, including phone calls. And, I’ve used Aweber support many times. They’re awesome and helpful.
To be fair, here are the things Mailchimp does do better than Aweber:
- Mailchimp’s interface is prettier.
- Mailchimp’s “merge tags” are more robust than Aweber, including if/then logic.
- Mailchimp has official mobile app. I wish Aweber had one, and I certainly hope they release one in the future.
Mailchimp is attractive to bloggers for a single reason: It is free for up to 2,000 subscribers. Certainly, that is attractive. And, if all you want to do is occasionally send out a newsletter, it is adequate for sure.
However, I’m in the business of helping bloggers building BUSINESSES. Once you move beyond the occasional mass email to your list… Aweber is the way to go.
Yes, Aweber also has an affiliate program and it doesn’t suck. But, I never promote anything I haven’t tried myself. And, not only have I tried Aweber, I’ve been using it as a fundamental component of my business for several years now.
So, that’s why I use, prefer and recommend Aweber.
Feel free to chime in! Even if you disagree and think Mailchimp is better, let me know. I want people to have all the info so they can make a wise decision for THEM. That’s important.
Selection of an email list company is something you want to get right. And it is difficult to switch later.