Blog Marketing Academy

There’s a lot of people these days looking for alternative ways to make money.

Some people have lost their jobs and are looking for alternatives. Some aren’t having much luck finding a job and are, too, looking for alternatives. Some just want to make some extra money. And, you have some more who just want to get OUT of their jobs because they know there is something better.

In this environment, you’re going to have a lot of people looking for business opportunities. And, those kinds of people are ripe for falling for every promise of a quick buck that is out there. The “make money online” space is rife with promises of easy money with just a few clicks. While most of us like to think we’re smart enough not to fall for it, the truth is that people are falling for it in droves. If the demand wasn’t there, those offers wouldn’t be being made.

It just so happens that blogging is considered by some to be like a subset of the “make money online” space. And, sure enough, there are a fair amount of people out there who look to blogging as a non-scammy way to earn a living online.

But, how realistic is it? Read More »

Bounce rate. It is a pretty important metric… and one that I admit I have been guilty of overlooking.

In case you’re not aware, the bounce rate is simply the percentage of your visitors who arrive on your site, only to back away without visiting any other pages of your site. So, in other words, they are in and out. They visit only one page.

Different stat services measure bounce rate differently, and I spelled out in this article the difference between Google Analytics and Clicky (the two stat services I’m using) in the reported measurement. It was pretty substantial.

But, even if Google ends up coming in high on how they measure bounce rate, we can’t ignore it. After all, it is Google.

There has always been a long-standing debate in the SEO world about just how much bounce rate affects search rankings. But, we do know that Google is on a mission to show the best, most relevant content to anybody who searches. It only makes sense that bounce rate would be taken into effect. And, Google can gather that data in a number of ways. If you’re running Google Analytics tags, they’ve got it. And, need we forget they own the Chrome web browser?

So, we want to reduce bounce rates on our sites.

There are a number of ways to do that – and perhaps we can talk about some more of them in a later post. But, today, I’m going to share one with you that is SUPER easy to implement starting RIGHT NOW.

Simply put… Read More »