Let me take a moment and potentially do something mildly stupid: step my foot into politics. No, I’m not going to pull a Dave Winer on ya and go all political, don’t worry.
We’re in the election season and that means we’re seeing lots of politics online. Since I follow social media, I can clearly which of the candidates seems to be the favorite of the blogosphere: Barack Obama.
Obama is young, certainly different than Bush, and his campaign has shown a knack for reaching the younger crowd and taking advantage of the Internet and social media. He has an enticing message. He puts forth a good image.
So, does Apple, though. Bloggers love to follow and write about Apple. Apple is great at marketing and fostering an image. Bloggers go gaga over it and write about it. Are they doing the same with Obama? Are they just going gaga over an image that Obama portrays? A result of good marketing?
And don’t think for a moment it isn’t an image. When Apple is trying to generate hype for a new release, they play bloggers like chess pieces. They get bloggers into endless speculation about it and it generates massive coverage in the blogosphere. The Obama campaign does the exact same thing. And they’re good at it. But, it doesn’t mean all the hype is based on reality.
I’d like to hope that bloggers are more likely to dig deep for the facts than a mainstream journalist. A journalist might rip into a blogger for being unprofessional, for not fact-checking, etc. But, in this case, what’s the difference? None. Too many people are going gaga over Obama as if he is the second coming. And if people don’t bother to actively try to look through the marketing hype about this guy, you could end up electing a mirage.
I have no doubt Barack Obama is a good man. I have no reason not to like him. But, when I see bloggers so blindly vouch for the guy, and so eagerly blame Bush for anything and everything and find every possible fault in John McCain, it doesn’t seem like bloggers are doing their job. They’re being lemmings for something shiny.
I’m not a political blogger and I’m not going to start. I follow tech, not politics. But, as a professional blogger who wants to see blogging recognized as the profession it is, I do not want to see bloggers as a whole turn into blind lapdogs for the latest shiny political figure. There is already enough bias in political coverage.



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