Bloggers, I Hear You

A week or so ago, I ran a simple, 2-question survey to my email subscribers. The purpose of that survey was simple – To find out what the biggest issues are out there facing bloggers.

One thing is VERY clear: The problem isn’t lack of tactics.

The problem is square between your ears. ;) In other words, mindset and personal management.

What I see as the single biggest problem facing bloggers is a sense of confusion and frustration on those things which come BEFORE the actual blogging. Things like time management, overwhelm, lack of focus, lack of motivation.

These are things that many of us already doing it take for granted. After all, those of us who have found a level of success online would not have done so had we not found a system which worked for us to address those same issues. The problem is – then we forget.

What I’m seeing is that most of the strategies and tactics talked about when it comes to becoming successful bloggers are not, in reality, delivering what is really needed and wanted by bloggers.

We need to work on our foundations. In many ways, the success of our blogs, our businesses, the size of our bank accounts – these things are a measure of the quality of our thoughts.

I hear you. Loud and clear.

Now, Lay Down On My Couch…

I can’t tell you how glad I am to have run the survey. I’ve got a really good, inside look into the most pressing issues of aspiring bloggers out there. My mission is to help, so my gears are now churning on how best to do that.

But, I encourage you to keep something in mind. Lay down on my proverbial counseling couch for a second… ;)

You should take the time to spot what your primary constraint is which is keeping you from achieving your goal – then focus on eliminating it.

Sounds simple enough, but this survey also shows me that many bloggers don’t seem to be doing it. See, the first question of my survey was designed to extract your most pressing issue. And I got it – in droves. :) The second question was designed to get your take on what you need/want from me. The answers show a disconnect.

Most people were requesting things from me which do not address the most pressing issues. While they’d give me some more personal constraints (i.e lack of time) to their success, they’d ask me for more tactics (i.e. traffic building, stuff designed to just show you where the money is).

Perhaps you’re focusing on the wrong things. I can give you my entire business playbook and it isn’t going to do anybody any good if they don’t have the solid foundation on which to build.

So, if you’re determined that lack of time is a constraint, why don’t you spend time addressing THAT rather than reading more blogs about blogging in search of more tactics? You don’t need more tactics! Handle your lack of time first.

Ya feeling me here?

When you’re focusing on scarcity and you look to people like me to artificially create the abundance for you, it won’t work.

Obviously, we’ll always meet the demand. It is smart business. But, you owe it to yourself to spend a little time in personal reflection of how you’re going to address those real constraints.

This is why you see personal development so often intertwined into the “make money” niche. They really do go hand in hand.

What do you think?

Oh, you can get up from the couch now. ;)

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  • http://nathanhangen.com/blog Nathan Hangen

    If you ask me, tactics are a dime a dozen. The real magic happens when you start implementing them with belief and when you start taking your business seriously.

    My problem with many “bloggers” is that they treat this with less respect than it deserves.

  • http://twitter.com/BruneianDollar Bruneian Dollar

    Cool survey tactic there, David. I suppose the phrase, “Take care of yourself first, then the world.” by a doctor (whose name escapes me every time I use his phrase here). Supposedly, if we do manage to settle down our personal reflection or get the mind of bloggers set straight, what next?

  • http://virginbloggernotes.com/ virginbloggernotes

    I hate hearing this stuff, but it's true. I have plenty of time to do what needs to be done if I just stop with the flippin' distractions already.

  • http://www.morpheusmarketing.com/ Dawna Jarvis

    Amen and thanks for the couch session. Being a new entrepreneur not only means developing business products, finances, sales materials, (the list goes on…). It means dealing with the demons that hold us back. I haven't totally figured out how to fight the demons but I swing my sword everyday.

  • paulg2

    David another post where you hit the nail on the head.
    As I really dive into trying to make a living online I find that its not the tactics that are making it tough but rather the personal things like time management and lack of follow through that are derailing my goals.
    I swear with the last couple posts I think your reading my mind. Great stuff.

  • http://www.johnpaulaguiar.com John Paul

    Most bloggers need to stop whining, and just do SOME WORK.

    Implement the 200 posts you have read on blogging and just work, stop expecting million dollar results in 3 months.

    If you pout the time and effort into your blog on a daily basis things will start to happen.

    Once you see some results.. KEEP GOING!

    Blogging is writing and sharing what your write, that is the basis, so if you do that long enough you will see results.

  • http://linkvanareviews.com/ Daniel McGonagle

    David, I Like reading your stuff, but this makes no sense.

    Was the purpose of the survey to help YOU or to help your readers?

  • http://theequest.com/ Thee Quest

    Success always has a price that many of us cannot afford. I am not talking about time but money. What if guru's learned to take part of the responsibility? Show us really how to do it for a percentage of the results we get?
    I have no money, what if you believe in my wanting to do it?
    Thanks.

  • Anonymous

    Your use of the words “I” and “my” surprises me. I would think you would know the value of the word “you” because “I” don’t care about “you” I only care about what “you” can do for “ME”….How about this?
    You’ll be surprised by all the great insights from our recent on-line survey and the issues that keep bloggers and visitors coming back to “your” blog for more information….

    This is part of a recent article on Internet marketing you find interesting. We like to say your website or your business is not the hero; the prospect is so the words “I” and “you” are very important!

    No one needs to tell you that business is competitive in the Home Improvements Industry right now, budget are tight and homeowners are unwilling or unable to spend money the way they have in the past, so you need a cost effective way to show up in searches on the Internet with a unique, informative vision of what you’re selling that clearly and quickly shows your prospects what they’re buying. Your business must deliver 21st Century presentations with details, pricing and pictures of your work that leave nothing to the imagination. Homeowners expect this extraordinary level of service from your business on the Internet now, and if you don’t deliver it; one of your competitors will, and you’ll lose precious business and money to your competitors. Let abc123.com show you the most cost effective way to reach your prospects in Denver right now. Call us now at 303.925.0222 in Denver you’ll be glad you did!

    “I” used to follow you on Twitter but “I” un-followed you because ‘You” didn’t follow us back. (Is that a strategy?) How is your Dad? We’ve talked a few times he’s a cool guy; Pilot and Engineer with one of the best engineering websites I’ve seen.

  • http://website-in-a-weekend.net/ Dave Doolin

    A lot of people mistake tactics for strategy, not realizing the setting the strategy dictates the tactics. But it feels good to do stuff, so stuff they do.

    “In many ways, the success of our blogs, our businesses, the size of our bank accounts – these things are a measure of the quality of our thoughts.”

    Objective truth. Sometimes it doesn't “feel good.” Whenever I read or hear someone say otherwise (and mean it), I note privately to myself, “another one bites the dust.”

    So much of this business seems to be simply staying the course, and letting so-called competition fade away on it's own. No need to compete.

  • http://www.shadesofadream.com/blog/ Heather

    Smiling now David. Great post, its nice to know you've taken what we said on board! All for tactics myself, but there comes a point where you have to stop chasing it and just focus on your time and Doing.

  • http://platopress.com/ poch

    I just read a piece from a blogging guru a while ago that working offline
    with good old pen and paper worked great for him because there was no internet distraction.
    I do this everyday since I became a netizen.

  • http://linkvanareviews.com/ Daniel McGonagle

    That's not a good idea. The responsibility of success is yours, heavy lies the crown and all that…

    All we can do is point the way, what happens once we take our hands off the wheel is something that we can't control, and why should we be held responsible for someone not following instructions properly?

    Marketing is an ART, not teachable or learn-able by many.

    Besides, the more something is paint-by-number,s the more help people will want, just the nature of the beast

  • http://www.tonyteegarden.com Tony Teegarden

    Dude powerful and dead on points.

    If you need to be externally motivated then you're not operating from your highest core values. (Creativity, Security, etc) If you wake up early every morning and stay up late it's because you're “inspired” and you don't require motivation. Your self identified inspiration “is” your motivation.

    Identify your core values that drive your behavior and you'll never seek out external motivation. You'll consciously look for solutions instead of excuses or your excuses will turn into your reasons. you'll see each of your supposed failures as gifts (lessons of wisdom) rather than set backs.

    It's definitely mindset brother. I love how you're calling out the disconnect too.

    Your readers should be tickled pink to have someone who not only see's it as it really is but also has not only been down the path but is helping guide others down the path with some damn sense.

  • http://josephratliff.com JosephRatliff

    Right on Nathan, and actually we'll only use 5 – 20% of what we accumulate in knowledge to have a successful business with a blog anyhow…so gaining “more tactics” isn't the answer…it's execution that matters. Who cares is you make a ton of mistakes along the way, learn from them AND the successes.

    In other words, learn from taking action, not just from learning.

  • http://theequest.com/ Thee Quest

    For many, your comments are just same old, same old. Many of us follow and pay, pay, pay with little return. I know it is all about me and not the Guru but their help is always just short of the “how to make money syndrome”. Why would they not share the responsibility for a part of the profits?
    Many try but few seem to be chosen,
    Pierre William Trudel,
    Thee Quest.

  • finnyaddy

    I liked the couch session – I might have dozed, had your words not so inspired me. Your way of affirming what 90% of us already know, helps to weed out the idleness 90% of us suffer from. I look forward to more pearls of wisdom.

  • http://davidrisley.com David Risley

    Both. The survey was designed so I could find out what the biggest problems were for bloggers, so I can do my job better. Help me help you. I thought that was rather obvious… that's why anybody does a survey of their audience.

  • http://davidrisley.com David Risley

    You've got the wrong outlook, Thee Quest. You're expecting somebody else to prop you up. That's now how things work. Success isn't something you buy. It is something you seek and make happen.

  • http://davidrisley.com David Risley

    Yeah, I haven't gone that far, but minimizing distraction during production time is certainly important.

  • http://davidrisley.com David Risley

    Thanks dude. :-)

  • http://theequest.com/ Thee Quest

    All the programs with all the King's men won't make us succeed. All the $497. programs will not help us succeed. That is what I have always had a hard time with. All the products come with a money back Guarantee, why?
    All the desire in the world will not help most people. When you go to school it is to learn facts.When you have learned them their is an exam and follow through to insure the success of the teachings. On the net, the teacher is always aloft and never assumes responsibility.
    Shame on many of them (I am not talking about you David), just making observations that many do not dare to.
    Pierre,
    Thee Quest.

  • Hans

    I'll be happy to take part of the responsibility in exchange for a percentage of the gains!
    Here's the deal: I supply the tools and start-up capital, you do the work, where you are failing I will step in and help you. Now the percentage split of the profits: You <10%, me >90%.

    Oh, wait a minute! That's the split for a JOB!!! Duh.

  • http://bloggerillustrated.net/ Allyn

    I think too many people have been sold on the idea that it is easy. For me, it's been many nights up until 3AM banging out content and building links.
    Building links is not fun, but it pays off.
    It's only been in the last 6 months that I can continue growing with just 5 hours per night (after I get home from my corp job) instead of 8 or 9 hours per night.
    AL

  • http://theequest.com/ Thee Quest

    I would rather have 10% of something than 90% of nothing. That is what most programs offer, no sorry, they offer 100% of nothing.Duh.
    Sorry, but ignorance is the failure to discuss and agree to disagree.
    Pierre,
    Thee Quest

  • http://bloggerillustrated.net/ Allyn

    Internet marketing is not an exact science. There is no paint by numbers formula. You have to be able to get into the minds of buyers and then target them to make a buying decision on your site.
    That is not teachable as Daniel said.
    People who teach internet marketing can only take you so far, and then your talents, observations must kick in after that coupled with some luck.
    AL

  • http://theequest.com/ Thee Quest

    If that is true, why do Guru's keep claming they have a magic bullet?
    I do not disagree with you but the luck factor is worth how much of the price of all the courses given out with no results?
    Sorry, somewhere there has to be accountability, even for Guru's.
    Pierre,
    Thee Quest

  • http://www.blogcastfm.com/ Srinivas Rao

    Hey David,

    As you might know I talk to about 3-5 bloggers every week and I pick their brain for at least an hour for tactics, tips etc. One of the the major reasons I tend to mix up the list between bloggers who have been around for 3-5 months and people like yourself who are hitting on all cylinders is precisely what you have outlined in this post. Often as a-listers you guys have discovered what works for you and you no doubt provide great value to all of us. But, like you said for many early stage bloggers there are issues with the foundation. I interviewed Nathan Hangen about 5 months ago. I bet if I interviewed him again now, it would be a very different set of advice. I think that there is an evolution you go through before you really “get it”. Without focus all the tactics in the world won't do a damn thing.

    As far as why personal development is so mixed with all of this, it makes complete sense. To be successful with this, it requires a high level of commitment to goals and taking action towards those goals.Considering that's what personal development is largely about, then it seems that even if a blog is just about making money online, personal development should be a part of the routine of that blogger.

  • http://www.notaproblog.com Jordan Cooper

    That's absolutely right. At some point, you actually have to make a decision – which could quite possibly not be the correct one.

    Best case scenario, it's a successful choice that you can build off of.

    Worst case scenario, it doesn't have much effect and you can build off of that mistake.

    Either way, you win. But doing nothing at all, that's when you always lose.

  • http://thewordpresschick.com/ Kim Doyal The WordPress Chick

    It still amazes me that anyone thinks there's a one-fits-all solution to succeeding online. There's always going to be the 'latest shiny object' (product) that someone is marketing (because it's a business!!!!)- no one is forcing you to buy it! And, just like a job, if you don't do the work….you don't get paid.

    Your point about stepping back and doing some reflection is spot on. The problem is that people are so hungry to make money yesterday that they don't want to look at the disconnect between activity and productivity.

    This post was another perfect example of why I follow what you're doing…I TOTALLY appreciate the fact that you run this blog as a business while still connecting with your readers.

  • TheHidalgo

    I've only been blogging a year now and even I know that's not the way to go. Piggy-backing on someone else's success will not lead you to success. Absolute, continuous perseverance through the failures and setbacks is what you need to weather the storm and learn from your experiences.

    First off, forget about gurus and focus on a solid plan and act on it.

  • YJsworld

    You are absolutely right about the personal work we must all do to be successful. But in my opinion, you are not addressing some of the core issues. Why 2 people have different views of what success is? Why some folks just don't follow up? Why it is OK sometimes not to follow up. Looking back on my choices many of the things I did not do may have been important than the ones I did. Sometime procrastination is OK. I almost became a chemical engineer, but I was only motivated by finding a job. I eventually realised that I would have been managing toxic chemical processes that cannot be fully controlled. No matter how green the plastic factory is, they release dioxins and many other neurotoxins in the environment. Often we just don't feel right about something and just cannot get ourselves to do it. Sometime we don't logically understand why but it makes us uncomfortable until many year later. Maybe some think they want to be bloggers but need to work on their education, or they know what they want to talk abbout and fear they cannot make a living at it.
    Why should we decide to handle our issues with procrastination? At the most basic level it goes back to our motivations. Our beliefs and our ideologies is what feed our motivation or the lack of it.
    If you believe, if you really believe that success is to be read by thousands you have no choice to go out there and take a shot. Then you'll readily employ any technique you require to organise your time and get it done. You'll find a way. If your life does not seem to match your dream maybe you need to work on your ideology. It not always easy, we all start from a different place, but I believe really successful people take responsibility for their own brainwashing. They choose to build their ideology. They choose the beliefs that will push them towards their dream. BTW lots of good building blocks exist already. You don't need to strat from scratcht or be Plato or Freud to build your own mind.
    Some people get extremely motivated by money and that's OK for them. But they really scare me.
    But many of us don't really know yet what truly motivates us. Some of us have really screwed up beliefs. I sure had a lot of those myself. To find your success you need to accomplish many small things and make those successful. Taste little successes every day, you'll soon want more.
    For me my dreams are so big most days it is hard to believe them. But then I force myself to greet a stranger and strike a conversation or I start writing and then it all changes. Do you believe it will all work out in the end or you just here to take as much as you can before it's over? BTW From your blog I'd say you David are definitely here to share. Thank You.

  • TheHidalgo

    Thee Quest, here's what I learned in my first 3 months of blogging – you have to GIVE first in order to get LATER. There is no such thing as something for nothing which you seem to want but correct me if I'm wrong here.

  • http://linkvanareviews.com/ Daniel Mcgonagle

    David, I understand that and that's probably why your survey was only 2 questions, to give broad-based advice, and the advice is correct IMHO. No issues there at all…

    From what I've seen, surveys usually have results posted though.

    We asked the following 2 questions
    1-
    2-

    Survey says:

    X # of people need help with traffic
    X# of people need better strategies
    X# of people are hung up on technical issues (not really important)
    etc….

  • http://davidrisley.com David Risley

    Since you bring up going to school, look at that for a moment. You pay to go to college. Is there a guarantee that you're going to go out and make good money after that? No. There is absolutely nothing that stops a student from graduating and then going out and doing absolutely nothing with the degree. And it isn't the college's job to follow up on that, either. Your college professor doesn't have anything remotely bad happen if you don't succeed.

    The only reason you don't see it more with college is because people pay more for college. People aren't going to pay many thousands of dollars for something then not use it. Plus, society has people conditioned to use it and get a job anyway.

    Most marketing products out there provide workable knowledge one can use to make money. And like anything else, there is nothing the guru can do to make you use what you learn.

  • http://davidrisley.com David Risley

    Thanks for the very thoughtful comment. :-)

  • http://twitter.com/bizcopywriter Susanna Perkins

    David, you're right. Most of us need to learn how to get out of our own way. I know I do!

    I think this happens when you know deep down that what you have to offer is worthwhile and valuable. Once you have that bone-deep belief, taking the steps to actualize it is easy.
    The lucky few learn that by getting positive reinforcement from others without looking for it.

    In the meantime, learning the tactics and techniques shortens the journey once we reach that belief point.

  • http://twtrcoach.com TwtrCoach

    I totally agree with you here Kim.

    BTW .. great article David.

    It is like any products either they cost $10 or $10000 – if you don't do your part most of them want work to your expectations. If I pay $1500 for a couple of day in Vegas at Planet Hollywood, but if I stay inside the room all the time my stay will probably not live up to expectations. You have to do your part and open the doors to see what is outside. And then start to learn and take advantage of some of multiple features outside.

    The key to success very often lays within our self. When we start take initiative to open doors, we will learn that there are several doors that make the experience even more pleasant and beneficial.

    David was very upfront and blunt on his Blog Master Club launch. He told us to bring on motivation and be prepared for the sweat factor.

    Maybe more need to do like David and don't hide it between the hype. If you just read the fine print (or hype) that is when you will get disappointed.

    David has got some interesting discussions sparked from this article. Great way to see how you can get follow ups from both sides of the blog wall.

    Cheers.. Are

  • http://www.onlinebusinessblogger.com/ BrianJ | OnlineBusinessBlogger

    Thee Quest…

    David's comment is right on… There's a couple of things I'd like to add.

    First off… If you (you is ambiguous, sort of) are blogging and trying to make money from it… That means you are entering into a business venture. It's no different than starting a restaurant, bar, novelty shop or opening a franchise… Except that it's a fraction of the cost of any of those to start up.

    As with any business venture, there is going to be an investment on your part… That includes money, time, education, energy and effort… If you aren't willing to invest all 5 of those things, having a business is not for you… That includes a blog.

    The owners of a company I ran about 5-6 years ago decided to invest in advertising with NASCAR (a lot of our target liked NASCAR). For a 3 race ad campaign they spent over $250K to have a sticker on a car and a booth at the track. It flopped hard, we didn't make 1/10th of our money back…

    I'm curious, do you (not ambiguous) think NASCAR should have refunded our money?

    I'll tell you why I don't think so… Because it's a cost of doing business… Everything a business owner spends money on pertaining to their business is an investment.

    As is the case with ALL investments, there is ALWAYS the chance that it won't pay off… The online business world is no different.

  • http://www.ouidavincent.com/ Ouida Vincent

    Okay, like I loved this post…and time management is my biggest problem…oddly enough it is not coming up with the content I can do that pretty close to daily, but it is the social aspect of blogging that I fall down on consistently so I am working on a system for myself that I can apply consistently. What are folks finding that works for them? Dedicating a day a week for content? What is working? I have had my blog up for a little over a month now.

  • Leon Noone

    G'day David,
    I agree that time management is important. But it's difficult to manage your time effectively without clear focus and a clearly defined target market.
    As you keep telling us, we're running a business: first, last and always. Blogging is merely the 21st Century version of old fashioned mail order. We need to grasp that concept and all that it implies.
    If we don't, how well we manage our time is merely an academic nicety. We can blame the gurus for lots of misrepresentation. But we can't blame them for our naivety.

    Thanks

    Leon Noone

  • http://www.dishnet-tvblog.synthasite.com/ Jay @ DishTVBlog

    Hi David, It sounds like just making the choice to spend the time on your blog is the biggest factor. I like the part about what's between your ears, that's what does it all. I'm new to blogging and have a whole lot to learn. Thanks for all the tips. I will be hanging out here more.

  • http://www.nextlevelblogger.com/about Christian Russell

    Tactics and systems are valuable of course…they get you started. But yeah, if you're just loading up on information and not actually IMPLEMENTING…it's all worthless. Even the best, most tactical…most strategic approach to business in the world is not worth a damn unless you actually use it. Seems so obvious, but alas…most problems in business can be traced back to broken fundamentals. making money is easy :-)

  • http://www.nextlevelblogger.com/about Christian Russell

    Fear of failure is a huge component in many failed ventures. Accepting the idea that screwing up is actually a good thing is difficult. It's hard to accept the value of mistakes until you've actually experienced it. There is no RIGHT way to build a huge list, or a dangerously profitable business venture of any type. It's just a matter of getting started, taking note of what's working and what's failing and continually making adjustments as you go. The key to success is that there is no key :-)

  • http://simplytrece.wordpress.com/ Trece

    Phenomenal article, David! I am also profitting mightily from your e-books. I know how important FOCUS is, and I purpose to.

  • http://www.nextlevelblogger.com/about Christian Russell

    Beautifully put sir :-) Over-expectation is a weird phenomenon…bloggers want huge results right now, and they want it from only working two hours per day, and they (of course) don't want to spend any money to build their empire either. What's worse, they'll build something really cool and then just shut it down because it's not MASSIVELY HUGE like they expected. They need to watch Chris Brogan's overnight success series and get a reality check ;)

  • http://www.johnpaulaguiar.com John Paul

    TY TY.. I agree that they think 2 hrs a day will get it done.

    What they don't get is the bloggers that can get away with 2 hrs a day now… have spent mnths and yrs of 10 hr days to get to that point.

  • annegalivan

    I remember answering your survey but I don't think I was one of those people who had a disconnect going on – but maybe I'm just in denial! :)

    I definitely have issues with having enough time for my blog (which I am officially launching next month). I am a home-schooling mom, part-time college student, part-time business owner…and more. But I did do a couple of things recently to help with the time crunch. For one thing, I have been president of the local home-school band this last year. This wasn't really a position I wanted in the first place but 2/3 of our board resigned last year after their children graduated school or didn't return to the band, and I was by far the most experienced board member.

    But a couple of months ago I decided it was time to focus on my personal goals and so after serving five years on this board I have let them know I am resigning as of May. Fortunately, others have stepped up and I am leaving it in good hands – at any rate, I am going forward with focusing on my blog/website and finishing my English degree at Florida State University.

    Leaving this board position will free me up both time-wise and mentally. Another thing I did was sit down and outline for the next several weeks all the things I will need to do in reference to my blog, in reference to my classes, and in reference to business and home responsibilities. I absolutely need WRITTEN reminders for all these things…the old brain cells just aren't cutting it anymore!

    Finally, as a perfectionist by nature I am definitely struggling with wanting to do it all “right” from the get-go with my blog, but I have been telling myself to “just do it” (a nod to Nike). I am encouraged by all the bloggers (including you David) who say that it's okay to make mistakes, learn from them, and get better. I just have to keep telling myself, “It doesn't have to be perfect, it doesn't have to be perfect…” I'll get there!

  • http://davidrisley.com David Risley

    I usually write all my posts in a few hours for the whole week. Batching works for me.

  • http://davidrisley.com David Risley

    Yeah. Don't worry, be crappy. You can always make it better later.

    The quest for instant perfection almost always leads to paralysis.