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Bloggers, Monetization, And A Lesson On Audience Targeting

As a response to a reader email, I talk a bit about audience targeting for your blog – and a mindset about whether you’re doing this for business purposes or you’re just “monetizing”.

TRANSCRIPT

Today, I wanted to talk to you about the type of audience that you’re attracting. And this came to me because of an email that I got a couple days ago.

It was actually a response to my newsletter. Now, if you are subscribed to my newsletter at blogmarketingacademy.com, you know that I do tend to talk about business things like selling of information products, addressing people with a solution to a problem that they have; things like that.

It’s just basic business101 stuff that I talk about quite often. And this lady emailed me with basically lecturing me in a way saying that I needed to keep in mind that the fact that a lot of the stuff that I recommend doesn’t apply to most bloggers because most bloggers including herself were blogging in a market where these types of stuff didn’t really apply. So, just e-books and things like that. I forgot what her niche was. But it was something that didn’t really lend itself to actual business. It’s basically one of those things were it wasn’t a political blog and it’s kind’a political blog in effect that you could drive traffic to it but at the end of the day what the heck you’re going to do with them besides advertising?

And that was the kind of market that she was in and she was telling me that what I was saying didn’t really apply. My response to her was of course; a lot of what I say won’t apply because I’m not trying to target every blogger in the world. There are bloggers out there who don’t have any desire to make any money from their blog and that’s totally cool. There are also bloggers out there who are going to blog about topics that don’t lend themselves to business very well. Because if what you’re doing is for business, you’re not out there just blogging like anything you feel like. You’re blogging about something that is going to provide a solution to a problem that a group of people have.
That’s what a market is. A market is a group of people; they are united by a particular thing that they want. And then you as a business, you provide that. That’s what we do.

And not every market satisfies those requirements. I’m primarily talking to the people who are doing this for business purposes. That’s why the tagline of my site is called “Blogging For Business”. I’m not talking about blogging for politics or blogging for underwater basket weaving; I’m not blogging about stuff like that. I’m blogging for people doing this for business purposes. And if you feel that the advice that I give doesn’t apply to a blogger like yourself, then, that’s fine. You just need to ask yourself whether you’re doing this for business or not. Now if you’re trying to do this in terms of traditional monetization, I don’t think that it’s a very good word. I think you’re generally going to be disappointed with the results, because monetization is an afterthought on a bad business idea. That’s what it is.

And so, if you’re looking to do this and treading towards making a potential full time income from it, you have to approach it from business first, then the blog. The blog is just a marketing vehicle for your business. It’s not the other way around. So, keep that in mind.

And my response to her, basically, again was that, I’m not trying to target everybody in the world, I’m trying to target specific people. You’re either in that group or not.

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