This is a guest post by Mars Dorian.

You read it everywhere – be original and make your blog stand out. Easy to say, hard to implement. Stand out – how do you do that ? Hey you, blogger, be unique, right NOW!

Not very practical. Being unique to me means you customize your entire online presence. It’s the way you treat you posts and promotion. There’s not one correct way of spreading your digital brand – anything goes. If you feel a little lost right now, I’m glad. Because after this post, you will be sooo much smarter.

1. There Are No Rules

I read a recent interview with a well-known blogger who said that you should post twice a day, or at least once a day, if you really want to crush it! Shortly after that, I read another interview with another well-established blogger who said don’t post everyday. That comes across as scammy and doesn’t leave enough time for comments. Once per week is totally enough, if you want to be successful.

Hmmm.

Who’s right?

Both are.

It all comes down to your personal style. Perez Hilton posts multiple times a day because he’s relying on the latest gossip. Glen, from Viperchill, posts about once a week, creating articles that are almost timeless and provide insane amounts of value.

Both are tremendously successful with how they post.

Lesson: Instead of searching for the ultimate posting schedule (hint: it doesn’t exist), aim for your personal style – if you write about current events and technologies, posting every day is the way to go. But if you’d rather craft long-term, value-added posts, hitting the publish button once per week may be your golden formula.

2. Promote Yourself – YOUR Style

Write a thousand guest posts and be everywhere? Bullcrap!

Maki, from Dosh Dosh, never writes guest posts and barely leaves comments, yet his blog is one of the highest ranking (if not the highest!) marketing platforms in the world.

The way you treat your blog determines the way you promote it.

If you build a blog that’s based on hot keywords that people search for, you should worry about SEO – a lot!

But if you want to build your digital empire around your personal brand, and you tend to use unique headlines and posts (without relevant keywords), the search engines may treat you like invisible air. The traffic that comes from search engines will be pathetic (or non-existent), and that’s why you must dominate your social media channels!

Lesson: Not all promotions are created equal. If time is precious, concentrate on the promotion that fits your blogging style. Keyword heavy ? SEO SEO SEO. Personal style? Network your soul off!

3. Burn Yourself Slowly into Global Consciousness

I discovered that no matter how unique and freaking amazing your content is, it can still take a while before people accept (and buy from) you. This is pure psychology. You have entered the scene, and nobody knows what the heck you want or stand for – you are a stranger that needs to earn his or her respect first.

This is how Johnny Truant got famous. He wrote tons of unique content, but it was the relationships he established with the big players (IttyBiz, ProBlogger, Copyblogger) that lead to mass acceptance. If people see you “hang around” with the top players in town, you’ll eventually be perceived as one of them.

Make sure you work hard for your content, and even harder for your network. In the near future, you will become a part of the establishment – and have thousands of newbies looking up to YOU!

Essence

Please don’t think, “Crap. This is sooo overwhelming. What the heck am I supposed to do now?”

Chill there, baffled penguin. It simply means you should only use the tips that harmonize with your inner digital soul. Whatever method you like is the right method! Use it in extreme ways and ignore the rest that doesn’t make sense to you!

Customize your strategies for world web domination and spread your influence.

What’s your take on this?

Mars Dorian is a digital entrepreneur who wants to change the online world through personal branding and creative marketing. Join him on Twitter and grab his feed.