NOTE: This is a post by a guest author. In the SEO world, there is always something being said about content. “Content is King.” “Quality is Key.” That’s all fine and dandy, but using content as a marketing strategy has always been a circular process... You have to market your marketing. These mantras have moved over to the blogging world as well. Bloggers are being told they need to focus on their SEO. They need to optimize each and every post. They need to tag all of their … [Read more...]
What Should You Do With Your Blog Homepage?
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Chances are, YOU are completely dropping the ball with your blog homepage. Now, don't take this personally or anything. It is just an odds thing. In my line of work, I happen to look at a lot of blogs and a great number of them have very ineffective homepages. Does your homepage sport the following things? A long list of the latest posts, perhaps even with the content of the posts displayed, so that your homepage is this LOOONNGGGG super-scrolling thing? On those latest posts, you've … [Read more...]
Can Blogging Generate Enough Income To Quit Your Day Job?
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There's a lot of people these days looking for alternative ways to make money. Some people have lost their jobs and are looking for alternatives. Some aren't having much luck finding a job and are, too, looking for alternatives. Some just want to make some extra money. And, you have some more who just want to get OUT of their jobs because they know there is something better. In this environment, you're going to have a lot of people looking for business opportunities. And, those kinds of … [Read more...]
Simple (Yet Powerful) Tip For Reducing Your Site’s Bounce Rate
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Bounce rate. It is a pretty important metric... and one that I admit I have been guilty of overlooking. In case you're not aware, the bounce rate is simply the percentage of your visitors who arrive on your site, only to back away without visiting any other pages of your site. So, in other words, they are in and out. They visit only one page. Different stat services measure bounce rate differently, and I spelled out in this article the difference between Google Analytics and Clicky (the … [Read more...]
Google Reader Being Shut Down. What Does This Mean For Blog Marketing?
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Like a lot of people, I was actually fairly surprised to hear that Google will be killing off Google Reader on July 1st. A lot of people depend on it - as do I. So, it will definitely be a change in my workflow. But, what does this mean in the bigger picture? For one, it is only a matter of time before they kill Feedburner. This is a move which I predicted awhile ago when they announced killing Adsense for Feeds. By shutting down the only way Google made any money off RSS, it basically … [Read more...]
Why LeadPlayer Is The Best Video Player (And Easiest Video Player) For Bloggers . . . And How To Win It For Free
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I want to congratulate Geoffrey Monical and Peter David Gustafson for winning LeadPlayer. I'll be contacting you soon and putting you in touch with the LeadPlayer folks to get hooked up with your prize. How to Get LeadPlayer's “One-Hour Video Blogging” Course I’m sharing LeadPlayer with you because I think that – if you’re using video, or planning to – LeadPlayer would be a great investment for any blogger who wants to use video. I think LeadPlayer is an excellent product that … [Read more...]
Top 8 Mistakes Way Too Many Blog Owners Make – Are You?
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When I do personal blog consultations either on an Academy mastermind call, a blog critique, or a 1-on-1 consultation... I see a lot of commonalities. Common mistakes. They're trying. Really hard. They're doing what they THINK should work, but it just isn't. And, that's often what brings them to somebody like me. When I look at their site, I see the problems. See, it is one thing to talk about building traffic... but it is quite another to evaluate an existing site and ensure that it FLOWS … [Read more...]
The Networking Paradox: How to Build Powerful Connections Without Looking Like A Pushy Douche
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So, I'm on a cruise. A cruise for business. No, seriously. No, like, I'm not kidding. This is a cruise with a bunch of online marketers on it and I decided to go and see what its all about. Plus, its an excuse to get away with my wife - and ONLY my wife. Since our lives are all about work and kids, it is essential that we break the patterns sometimes. So, anywho, today I leave you in the good hands of Logan. He's guest posted for me a few times and I'm always impressed with his writing … [Read more...]
Why Following Your Passion Is Bad Advice
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In this business of blogging, one of the most common pieces of advice that you probably hear is that of following your passion. And usually, when people are talking about starting up an online business, it usually starts out with the idea of brainstorming what your passion is and starting out with your passion. Basically you just keep on hearing this word "passion". And I'm here to tell you that it could be very well be that that's very dumb advice. Now, let me put this in your … [Read more...]
Super Easy Tip For Higher Open Rates On Your Email List
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I've got another tip for you today on how to get higher open rates on your email. And it works particularly well if you use video and here's why. Aweber uses a tracking image to actually track open rates. So, there's a little invisible image in the email like, 1x1 pixels - that’s a little transparent image. And it's being loaded up in the email client in order to track whether the email has been opened or not. If the person that you're sending it to is blocking images in any way, then … [Read more...]
David has been blogging for 15 years, and generating a six-figure income at it for the last 12. He is the founder of Blog Marketing Academy. 
David Risley has been building and operating authority blogs for 15 years, and operating a six-figure business doing it for a decade.
