Marketing
Publishing a Newsletter
Today, many websites offer a free newsletter. Newsletters, from the receiving end, can be a great source for information that is delivered to your in-box. You can simply save the newsletter for future reference, something many people do. From the publisher’s standpoint, though, a newsletter is a fantastic idea as it gives you a database [...]
Use of Web Analytics in Marketing
Every website owner absolutely needs to be routinely collecting web analytics and using them to perfect the site and engage in marketing campaigns. Almost all web servers provide a raw log file, usually generated nightly. You can use a web log analyzer to analyze those logs and provide you reports. Some web hosts provide web-based [...]
Integrating a Website With Your Business
It has been one of my continual themes when talking with clients about their websites that their site needs to serve their business. When I work with a client, I look at their website as an extension of their business model. I take a look at their overall business and evaluate: How do they make [...]
Really Communicate To Your Visitors
This article might be a bit different than you’ve come to expect from a webmaster-related article. The reason is that, in my opinion, it is a facet of the internet many people don’t really think about. And that is communication. But, by communication I mean more than just talking or writing. Read on… What is [...]
Using Content Hubs to Promote
We’ve all heard it before: content is king. And it is true. If you own a site, you need to post something interesting that people want to read before you can expect people to stop by. If your site is a content-based website, then you’ve already taken a huge step. However, if your website is [...]
The Use of Landing Pages
Landing pages are a great way to not only get the most bang for your advertising buck, but also more accurately track the effectiveness of ads or ad copy. Landing pages are essentially a web page to which people click from an outside link. It is the page they land on when they arrive on [...]
Is There a Use for MySpace in Business?
Most of us who are not living under a rock have heard something about the Myspace buzz. It seems to be another internet revolution. The business side of this behemoth is something to behold. It was purchased by Rupert Murdoch (of Fox News fame) for $580 million in July of last year. At the time, [...]
Conducting an Online Survey
Surveys are an essential component to marketing. After all, how do you know what to do in your marketing efforts if you do not know what your visitors are thinking? So many companies do the equivalent of wadding up money and throwing it up against the wall when they do their marketing. Rather than directly [...]
Intro to Podcasting
We all know that Apple’s release of the Ipod has caused a cultural shift on the internet from reading to listening. The popularity of the Ipod has been almost unbelievable. A lot of other companies have followed suit with their own MP3 players, but the Ipod continues to be the player of choice, the de [...]
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