Blog Marketing Academy

Yes, that's right. There are things we can learn from the world of online porn. Check this out, and yes, I'm going to want your input at the end of this post. :) See, online porn has long been a trend setter in the world of online marketing. What you see them doing eventually becomes mainstream (they also make mistakes that we can learn from).  For example, the evolution of online video was driven very much by the world of porn. In an indirect way, the growth of broadband probably was … [Read more...]

You might have seen Hellobar popping up all over the place lately. I recently started playing around with it here, too (just look up ;)). I don't yet have any substantial testing results to tell you about with Hellobar, but what I really find worthy of note is the method of marketing. I mean, just how did Hellobar get out there so quickly? Here's what I notice... #1 - Beta Invites On the surface, some look at that and look at it as a barrier of entry and get annoyed. Flip it around, … [Read more...]

This is a guest post by Jeff Clay. I like this post because it really brings things down to basics, at a 101 level. My readers know that I'm all about building a real business, as opposed to simply blogging. But, what does that actually mean? I'll leave you to Jeff... Internet marketing is relatively simple. You can learn the fundamentals of internet marketing in a couple of weeks if you go to the right source. It might take you longer to become awesome, but you can still learn the basics … [Read more...]

In this post, I'm going to show you a new video player I've discovered that removes all the confusions on embedding videos on different sites, while also providing a host of marketing functionality that you just don't get on most video players. See, I'm always on the lookout for new tools to make my business life easier. Recently, I got all hot and heavy with Optimizepress because it truly does make my life easier. Well, around the same time I found OP, I found another tool that really is … [Read more...]

This is a guest post by Mike CJ. David's recent blog posts asking "Is the future of blogging paid access?" and then spelling out his own approach in "...this is how I'd do it" attracted loads of comments and I suspect plenty of traffic. I followed the debate with interest. One area where many people are struggling is in defining where the line should or could be drawn between free and paid content, and it's something I've been wrestling with for some time on my travel blog, which has a … [Read more...]

A couple days ago, I talked about how blogging is broken. I also openly speculated about the benefits of moving a blog over to a paid model. I must have really touched a nerve because the commentary POURED in on that post, both here on the blog as well as on Twitter and Facebook. Interestingly, hardly anybody seemed to disagree with me either. Today, though, I wanted to post a quick followup to clarify some stuff. I don't want people to read my post and then simply knee-jerk into a paid … [Read more...]

I recently spilled the beans on my personal lovefest with OptimizePress. Today, I wanted to followup with a quick video showing the inside of this theme. I'm going to take you "behind the scenes" into the pages of my Blog Masters Club launch, which I recently ran on top of OptimizePress. You might have seen the public side of that launch... now you can see how I set the whole thing up with OptimizePress. Some people seem to have a little confusion on how OptimizePress fits into a blog. … [Read more...]

This is a guest post by John Hoff. Like many bloggers out there, I've written an ebook and have a sales page (and mine in particular is on security for WordPress). Since its release in March of 2010, I've learned quite a bit about who my real target market is and to be honest, in the beginning I was wrong and missed my target market. You see, there's a difference between who you know your audience should be and who your audience actually will end up being. For my product, my ideal … [Read more...]