Blog Marketing Academy

By now, we all know the importance of building up an email list for our blogs. It helps you to bring people back, build the relationship, mobilize your audience and, yes, make money. The problem is that most bloggers are dropping the ball on actually growing their email list. It comes down to some real basics of making the offer. These are basics that, quite frankly, have been stated time and time again, but few bloggers apply. Last week, I did a Q&A call with my Blog Masters Club … [Read more...]

Launch fatigue. Its been an item of discussion lately in some circles, including by Dave Navarro, who had a great article about it. He also mentions a piece over at Productive Flourishing. May was a pretty packed month for product launches – in this market. And those of you who pay attention to it all were feeling pretty inundated and ganged up on. Some of the big annoyances I’m seeing out there are: Artificial scarcity plays. Let’s face it, most of this stuff is digital so you … [Read more...]

This is a guest post by Shelly Cone. I absentmindedly drummed my pen against my keyboard waiting for that elusive muse to grant me some much needed inspiration. I had just accepted an assignment for a large trade magazine about what's new in construction and manufacturing machines. Big machines. The extent of my knowledge of machines is what I've seen on Bob the Builder cartoons. I needed an expert to tell me what the latest new thing in equipment was, but who is an expert in … [Read more...]

As a reader of my site, you know that I am quite open about this fact: Blogs don’t make money. Businesses make money. And businesses sell things. Seems pretty simple, but most bloggers just fail to comprehend this one. They’ll chase the Adsense fairy for any loose change. To illustrate the alternative, and the truth to my statement above, I want to tell you how I made $10,449 per hour back in January with this blog. And you may notice there isn’t a single banner ad on this site. … [Read more...]

This guest post is written by ZK. He blogs at WebTrafficROI . You can also follow him on Twitter. The other day I was talking to someone who found me via Twitter, he wanted to add me to Skype - and I said, why not? So I gave him my username to Skype. So we started to chat a bit, about our blogs and just showed each other our blogs. He had a quite nice blog internet marketing blog, definitely one I wanted to check. We continued to chat and it went like that for some time (20 minutes or … [Read more...]

What I’m about to share with you is a bit meaty, but it can have a huge impact on your blogging income. I want to address questions like: How accessible should you be with your readers? How do you deal with the issue of pricing of your products and avoid “sticker shock”? I’m aware that some bloggers (those who aren’t making much money, mind you) may potentially take issue with what I’m about to share. However, this blog is all about being REAL with you and help you guys make … [Read more...]

Alright, let’s be honest. We’ve all seen people say things are “dead” just to get attention. Email is dead. Blogging is dead. I’ve heard it all, and each time, they are stupid ploys for attention. Today, however, is no ploy for attention. I am asking an honest question. This has been rolling around in my head for several days now. At this point, I am leaning toward the conclusion that the long-form sales letter has passed on into the white light. Must send flowers. … [Read more...]