Blog Marketing Academy

When you want to make landing pages, squeeze pages and other similar pages... what do you use? A lot of people use OptimizePress. And, OptimizePress is quite a good tool. But, it isn't without its hassles. Namely... You have to install Wordpress, even if you just want a simple landing page You have to learn an entire collection of short codes and template names. When you use shortcodes, you have to enter it in, save, then refresh to see what it looks like. If it isn't quite right, … [Read more...]

While I was in Las Vegas recently for New Media Expo, I had several people ask me about my podcast. They liked it. They wanted more. I actually haven't done a full-length episode of The Blog Program in some time. Instead, I've been doing the shorter "Audio Posts" podcast. It comes down to time (as it often does). Making a point to put together the longer podcast was just difficult to fit into everything else I have going on. But, excuses are for wussies. In 2013, systematizing things … [Read more...]

Ever had one of those blogging or internet business questions that you wanted to ask, but didn't know WHO to ask? Or, if you asked somebody, you felt like you were bugging them and being annoying? Well, I'm inviting you to ask. :) A few days ago, it dawned on me to add a new thing to this site: A channel for sending in questions that you want answered. Now, this isn't a support line. :) I don't guarantee a personal response. If you want 1-on-1 help and more consistent interaction, … [Read more...]

I don't know about you, but I see photos of those people trampling each other into the stores... or camping out in front of Best Buy... and I get such a huge chuckle. :-) Its like, don't they have ANYTHING to do with their lives? They obviously don't place much value on their own time. Plus, whatever they end up buying, its just a thing. It won't add long-term value for them, for the most part. . Well, let's do something different... And, I'll tell you right off the bat, this … [Read more...]

Over the last 3 weeks or so, some may have noticed a new little thing I was doing here at the Academy... When I posted a blog post, I would sometimes include an audio version of the post at the top. The question is... why? One answer is simply being multi-modal. Providing content in multiple formats allows people to choose which is best for them. Plus, I know that many people out there prefer to listen - or watch - something than to read it. The other is more strategic. And that is … [Read more...]

Today, Michael Dunlop and the team behind Popup Domination are bringing a new product to market which I do think is worth checking out. This isn't a plug-in and nothing is going to pop up in your face. In a switch of gears, they've brought 20 different people together into an extremely well-designed package called Web Domination 20. As the byline says, "No guru is an expert on everything, so why expect to learn everything from one person?". And they've got a great point, really. What This … [Read more...]

On Monday morning, I'm flying up to New York City for Blogworld Expo East, 2012. And... for the third time, I am the track organizer for monetization. The monetization track for this conference is shaping up to be something awesome. And I wanted to publish a quick preview of the track. Tuesday, 6/5 Missy Ward, the co-founder and President of Affiliate Summit, will be starting off the morning at 10:15AM with an overview of the world of affiliate marketing. You'll learn how to track down … [Read more...]

The headline sort of gives it away... As of today, DavidRisley.com is now Blog Marketing Academy. And this site will now be accessible at BlogMarketingAcademy.com. Changing the domain of an established website is a bit of gutsy move. It isn't one that I take lightly. I had been debating the move for a few months - privately. Then, it was in the works for the last few weeks. So, why the change? And why "Blog Marketing Academy"? Personal Name Versus Brand Name This is a question … [Read more...]

It has been some time since I've done some general surveying of the blogger community, and specifically readers of my blog. As I've taught many times, surveying is one of the best ways to make sure you are providing what people need and want. There are multiple ways to conduct surveys - some more formal than others. But, surveys help you know: Who you're talking to. What they need and want. How you can best help them. So, on that note... I've got two surveys planned out here. … [Read more...]