Blog Marketing Academy

When you go online with your blogging, one of your goals is to… get famous. Now, we might not be talking about celebrity famous. Chances are, we're talking about achieving recognition within your particular niche or field. After all, to earn business online, you need to become known. Laura Roeder, from LKR Social Media, comes on The Blog Program to discuss the idea of creating fame. Laura discussed the "big idea" which is necessary for creating fame, and how to go about getting out there … [Read more...]

You've likely heard the phrase many times now: "The money is in the list". And, it couldn't be more true. Your email list is the most important asset you have. So, in this "reverse interview", Srinivas from BlogcastFM interviews me about email marketing and list building. In this 40 minute interview, a number of topics are discussed such as the importance of list building, how to interact with the list, why ebooks are not as effective as list builders, and much more. In this episode, … [Read more...]

Bloggers often get hung up on the smallest things. Many times, things they probably shouldn't even be doing anyway. In this episode, I bring on a good friend, Chris Ducker from Virtual Business Lifestyle. Chris is an expert on outsourcing to the Philippines. We break down all the in's and out's of outsourcing, how it works, what you can have them do, how to find them, what to pay them - etc. You don't have to do everything yourself… and having somebody to help you is much easier than you … [Read more...]

In all the talk about themes, plug-ins, retweets and pings, it is easy to lose sight of the TRUE purpose of a blog. And that purpose is COMMUNICATION. Might seem obvious on the surface, but seeing how a lot of people blog, they don't really get it. In this episode, David breaks down exactly what this means and how it should impact what you do on your blog. The end result? An audience that actually pays attention to your content and responds to it. And ultimately... buys from you. In … [Read more...]

I get asked to evaluate blogs a lot, either privately or for members of my various training programs. In this episode, I'm going to share some of the key things I look for in determining whether a blog is laid out well for grabbing attention, holding attention, converting visitors into readers, getting people onto an email list, and much more. In this episode, you'll learn about: The #1 priority of your blog The mental state most people arrive on your blog in (and how this impacts how … [Read more...]

In this episode, I jump into the subject of productivity and getting more done. Bloggers and online entrepreneurs are particularly prone to overwhelm and the shiny object syndrome. In order to succeed online, you've got to have yourself organized. In these 15 productivity tips, you'll discover real-world, actionable advice from the trenches to help you get more productive online - and not let all these shiny objects get the best of you. Even though this episode doesn't solely apply to … [Read more...]

It is time for episode #2 of The Blog Program. :) First of all, I want to THANK YOU for your support. The response to the first episode was awesome, and your reviews and ratings inside of iTunes help propel the show into the "New & Noteworthy" section of iTunes in the Business category! The show bounces around in there, but at one point it was #2 in that section. THANK YOU. :) So, I'm humbled, excited... and eager to get more shows out there. So eager that I've decided to kick … [Read more...]

See the update at the bottom of this post! Finally! This is the first session of The Blog Program - a brand new podcast with your's truly. You can listen to it right here on the blog, or download it to your computer or MP3 player. I'm in the process of getting it set up in iTunes. Once that is up and in place, I'll be sure to let you guys know (of course). This podcast is something that I've been thinking of doing for awhile. I went back and forth on it, but finally decided to make 2012 … [Read more...]