Podcast

How Do You Find Good Material To Send Your Email Subscribers?

How Do You Find Good Material To Send Your Email Subscribers?

There’s lots of talk about how to get people onto your email list. But, then what? What do you SEND them?

This installment talks about where to draw material from to send to your email subscribers – both using your autoresponder and your broadcast emails. You’ll learn:
– The important mindset to bear in mind here, especially if you’ve been blogging for awhile.
– The simple tactic to use right after they subscribe.
– How to cross-promote different lead magnets
– The biggest mistake people make when sending a new lead magnet to their EXISTING subscribers
– How to identify “money posts” to send to your list

There’s no greater tragedy in this business then an email list which isn’t being used. This episode will show you how not to make that mistake.

The One Blog – One List Strategy. Good Idea?

The One Blog – One List Strategy. Good Idea?

Most bloggers who are building an email list have one list for their one blog. And this is certainly better than nothing… but it could be a LOT more effective.

In this episode, we discuss the use of multiple lists for one blog and why it is so much more powerful. You’ll learn:
– Why list segmentation is so important
– The most effective (and simplest) way to begin segmenting your list
– How you should structure multiple lists for your blog
– How to get people onto your “general list”

This is important for your success with email marketing moving forward.

What Hollywood Can Teach Us About Writing Awesome Emails

What Hollywood Can Teach Us About Writing Awesome Emails

Your autoresponder sequence is what allows you to put a large part of your business on automatic. At the very least, it saves you a lot of work.

But, what do you put in your autoresponder?

In this episode, we discuss 7 different strategies you can include in your automatic email followups. These strategies will allow you to provide lots of value to your subscribers, make sales on auto, AND get an ongoing flow of feedback from your subscribers which you can use to make better content for them.

7 Things You Can Do With Your Autoresponder Sequence

7 Things You Can Do With Your Autoresponder Sequence

Your autoresponder sequence is what allows you to put a large part of your business on automatic. At the very least, it saves you a lot of work.

But, what do you put in your autoresponder?

In this episode, we discuss 7 different strategies you can include in your automatic email followups. These strategies will allow you to provide lots of value to your subscribers, make sales on auto, AND get an ongoing flow of feedback from your subscribers which you can use to make better content for them.

7 Tips For The Perfect Opt-In Confirmation Page

7 Tips For The Perfect Opt-In Confirmation Page

Your opt-in confirmation page is the very first page your subscriber will see after joining your email list. So, it is a highly important page and you want to optimize it for maximum results.

In this episode, I share 7 important tips and tactics for how to maximize the marketing impact of the confirmation page. You’ll learn:

– Why you might want to put an offer on this page (and how to price it)
– 3 tools for giving an immediate survey to your new subscribers
– How to get your new subscriber to SHARE your squeeze page on social media and get more vital impact
– A quick tip to get more people to actually confirm their email address
– How to give them a “hook” to also follow you on Twitter or Facebook.

As always, if you are finding these episodes valuable, please give an honest review over in iTunes, at:
https://www.blogmarketingacademy.com/itunes

The Top Tools For Creating Highly Effective Squeeze Pages

The Top Tools For Creating Highly Effective Squeeze Pages

The landing page software space has gotten extremely competitive in the last couple years – and it is now a much more complicated affair to choose which solution to use to make squeeze pages.

LeadPages has been the market leader. But, is it any good? What are its real strengths and weaknesses?

In this episode, David does some “real talk” about what’s good – and bad – about LeadPages. And he compares it to other solutions like OptimizePress, ClickFunnels and Ten Minute Funnels.

If you’re in the market, this is an important episode to listen to.

The Top Tools for Creating Blog Opt-In Forms

The Top Tools for Creating Blog Opt-In Forms

It is really easy to go nuts trying to figure out how to include nice looking opt-in forms into your blog. And, shopping for plug-ins is frustrating because it is hard to tell the difference between some of the available options.

In this installment, we cover the top tools for creating opt-in forms for your blog. Discussed in this episode is:
– Thrive Leads
– OptinMonster
– OptinMonster
– SumoMe

For each, I give my review of the plug-in… and then share which I would go with today if I were starting over.

How To Create A Squeeze Page – And What Is It?

How To Create A Squeeze Page – And What Is It?

In the last installment, we talked about how your blog content itself will be the area where you can get the highest opt-ins to your list – IF you use the content upgrade strategy.

But, how do you insert opt-in forms into a Wordpress post or page without the editor screwing it up?

Wordpress is designed to be a blogging platform, not a marketing platform. This means that the post editor will tend to strip out things that you may want to put in there, including opt-in form HTML code.

What exactly is a squeeze page? And how does it work alongside your existing blog?

In this episode, we go back to basics on this extremely important part of your email marketing and list building strategy. We can’t rely on our blog sidebars to do all the heavy-lifting, so it is important that we make use of squeeze pages. Plus, the typical squeeze pages converts typically 10X to 20X better than the typical blog when it comes to building your list. If that isn’t a good reason to do it, I don’t know what is!

In this episode, we talk about:
– What a squeeze page actually is
– How you use it alongside your blog
– Why you squeeze page should NOT look like your blog
– The 4 elements of a squeeze page
– Why the simplest squeeze pages usually convert better

How To Easily Insert Opt-In Forms Inside Blog Posts

How To Easily Insert Opt-In Forms Inside Blog Posts

In the last installment, we talked about how your blog content itself will be the area where you can get the highest opt-ins to your list – IF you use the content upgrade strategy.

But, how do you insert opt-in forms into a Wordpress post or page without the editor screwing it up?

Wordpress is designed to be a blogging platform, not a marketing platform. This means that the post editor will tend to strip out things that you may want to put in there, including opt-in form HTML code.

In this episode, we talk about several different tools to make this happen. One of them you’ve likely never heard of, but looks very promising. 🙂

7 Strategies For Getting More Opt-Ins To Your Email List

7 Strategies For Getting More Opt-Ins To Your Email List

Now that we’ve talked about how to create the perfect lead magnet in episodes 70 and 71, it is time to talk about your general opt-in strategy on your blog. What are the most effective ways to build your email list from your blog?

In this episode, we cover 7 different strategies for building your list effectively. These strategies are specifically chosen to increase your conversion rate on your blog and put more people onto your list.

– What are the best converting locations on your blog for opt-in forms?
– How do you integrate squeeze pages into your blog?
– Should you ask for their first name?
– When is it OK to turn OFF double opt-in?
– How does a two-step opt-in increase conversion rates?
– What’s the most effective opt-in strategy for a blogger – bar none?

All this, in episode #72.

How To Create A Perfect Lead Magnet – Part 2

How To Create A Perfect Lead Magnet – Part 2

This is part 2 of how to create a perfect lead magnet. In this part, we take the 7-point checklist from episode #70 and apply it to the “real world”.

What are some bad lead magnet ideas? And what are some good ones to aim for? What’s wrong with the “big honker ebook”? What is the problem with offering a 7-day free course as a lead magnet?

Also, we talk about why you should have MULTIPLE lead magnets rather than just one. This is an important episode, because the lead magnet sits right at the top of the blog profit funnel.

How To Create A Perfect Lead Magnet – Part 1

How To Create A Perfect Lead Magnet – Part 1

What is a lead magnet? Well, it is just something to give away to get people onto your email list. Right?

Well, there’s more to it. In this part 1 of 2, we’re going to dive into how to create the PERFECT lead magnet. In this episode, I share the TWO main purposes of a lead magnet (most people forget the second one). And I’m going to share a 7-point checklist of criteria for the perfect lead magnet.

The good news is that it will save you a lot of time, because the perfect lead magnet is actually a lot LESS work.

How To Get Your Email List Hosting Right And Save A Lot of Hassle

How To Get Your Email List Hosting Right And Save A Lot of Hassle

In this episode, we delve into WHERE to host your email list. You’ll learn the 3 biggest mistakes people make when hosting their email list. You’ll also learn the 2 types of email hosts (and which type you should use). I then get specific and name names when it comes to the different hosts and which I believe you should use. This is a pretty core component of the blog monetization model, so we need to get it right.

The Stage 2 Pit Stop: A Review of Where We Are With Our Series

The Stage 2 Pit Stop: A Review of Where We Are With Our Series

This installment of CBB marks the end of Stage 2 of 7 of our full progression of building up a profitable blog-based business from scratch. Before we delve into Stage 3, let’s review the overall bird’s eye view of what we’re doing here and what we’ve covered so far. This is our “pit stop” episode before we delve into email list building starting in the next episode.

How To Create Your First Blog Posts To Launch Your Blog

How To Create Your First Blog Posts To Launch Your Blog

The term “pillar post” is often used to refer to that initial batch of blog posts that you create to kick off a brand new blog. But, exactly HOW do you go about creating these pillar posts? In this episode, we discuss how to do data-driven pillar posts… meaning how to create highly strategic pillar posts based on real data that will not only help you kick start your traffic, your niche standing, but also help bring you traffic into the future.

Why A “Getting Started” Page For Your Blog Is Super Important

Why A “Getting Started” Page For Your Blog Is Super Important

We’ve seen many blogs offer a “getting started” page, and this is something I have talked about before as well. But, what is the REAL reason why this page is so important? In this episode, we deep-dive into the real reason why you need to give your readers a clear starting point. We also cover the two core functions of the “getting started” page to ensure your’s is doing the right thing.

Blogs vs Learning Centers

Blogs vs Learning Centers

In many cases, it makes sense to take the “blog” out of blogging. When is it time to stop calling it a “blog” and start calling it a “learning center” or something similar? In this episode, we take a look at the “payload” that the word blogging has and how to work around it – and WHEN you should.

How (And Why) To User Test Your Own Blog

How (And Why) To User Test Your Own Blog

It is all too easy to develop tunnel vision on your own blog. After all, you made all the decisions about it and you spend more time looking at it than anybody else. But, it is VERY easy to assume that your blog is going to strike others the same way it does you… and it isn’t always true. User testing is how you get out of that tunnel vision. In this installment of our series, we’ll talk about various tools to help you do user testing for your own blog and to see what you’re doing from an outside perspective.

The Psychology Of Color On Your Blog

The Psychology Of Color On Your Blog

Choosing which colors to use on your blog should be more strategic than simply what looks pretty to you. Your color choices should be guided by the emotions that you want your blog and your brand to convey. So, it is useful to understand the psychology of color, and how this plays into the colors you use in your blog’s theme. That’s the topic David discusses, in this 57th installment in our ongoing series.