Blog Marketing Academy

The 80/20 rule is a pretty well known fact. It goes like this: 80% of your results will come from 20% of your efforts. Which means that approximately 20% of the things we actually do are responsible for a huge majority of the results we achieve. One of the things I regularly do in my business is a quick 80/20 analysis. I actually look at an overview of what I'm doing with my time and I begin questioning assumptions. Are those things REALLY leading to results? Am I just doing it because I … [Read more...]

The numbers speak for themselves. Facebook is fast approaching the point where it will have over 1 BILLION active users. 50% of them log into Facebook on any given day. Facebook is a BEAST. Pretty much irregardless of what market you're in, your prospects ARE on Facebook. And, statistically, they're on Facebook almost every day. The question is…. are you dropping the ball? Are you spinning your wheels trying to build your business with Facebook? Your fan page not getting the … [Read more...]

Facebook pages are a useful tool in your marketing arsenal - if you use them right. Like all things social, though, there are many who try to "short cut" their way to success. They want the benefits of social media while treating it like old media. In this post, James Tayo outlines 9 ways to FAIL with your Facebook page... There is a lot of advice about how to build a Facebook page properly. But what if that’s not your thing? You’re a confident person; your self-esteem doesn’t hinge on … [Read more...]

The LIKE button was one of the big announcements out of the Facebook F8 conference. A way to expand into the rest of the web. Bloggers go crazy! So, like a good little blogger, I installed it. Sit back and wait for the results. And…. Crickets. Most of the time, when I’m on another blog, I see nobody has used the LIKE button. When I asked people if they use it, the answer is a resounding “no”. At the same time, it seems it slows down the load-time on some sites. For me, it … [Read more...]

As a person who has somewhat of a public profile in social media, I’ve been pondering the idea of making a change in how I handle Facebook. I’ve been thinking about making a bigger deal out of my personal fan page and begin using my profile for people I actually know. I've been noticing a lot of "break up" posts in the last few months. You know, the "its not you, it's me" post which explains why everybody is being un-friended. Yesterday, I took to Twitter to get opinions. Here’s a … [Read more...]

This is a guest post by Rezdwan Hamid. There are many ways to get followers on Twitter and there is one I find particularly effective. Nope, I don't do that follow as many people as you can and hope they follow you back in return. I hate it when people do that. … [Read more...]

Some time ago, I wrote up a quick, down-and-dirty manual for Twitter. I wrote it as a response to the growing hoards of people who either write it off as a fad or sit there and stare at it with no idea what to do with it. :) This report has been buried in the archives of this blog for some time. So, I decided to bring it out again and launch it with it’s own landing page. You can grab a copy at FreeTwitterManual.com. If you like it or just want to help me spread the word, I’d be honored … [Read more...]

This is a guest post by Sean Smith of Powerofmore.net. Recently I took a trip to visit a close friend. The purpose of my trip was not necessarily for business, but some how I always manage to meet someone during my conversations and interactions with others who wants to do business with me. After meeting probably the tenth person during my travels who was interested in my services, it donned on me that the questions I typically ask during my conversations with others whom I'm meeting for … [Read more...]