This post is going to share a snippet of some brand new training content for members only about how to alleviate some of the biggest pitfalls that often come up in growing your business. You will also get some insight into what’s coming up in 2016 – and why. Let’s go…
It is the beginning of a new year. A very typical time to set some big goals for the coming year.
But, the big question is…
How can we ensure that 2016 doesn’t end up looking exactly like 2015?
Of course, this is assuming that you didn’t make as much headway as you like on your online business last year. If you rocked it, then congrats and keep truckin’!
I’ve been teaching this business for years now. I’ve worked with a LOT of people. To this day, I am still working on perfecting my process so as to increase my likelihood of success with my students (more on that below), but I’ve noticed the big things which usually get in the way of progress.
There are 3 things that are absolutely the most common constraints to people working on building their online business. They are:
- Lack of available time. Usually that catch-22 of having a day job which takes up most of your time, seemingly leaving little time for much else.
- Information overload & overwhelm.
- Lack of technical know-how.
Most other things are more of a formality and easier to overcome by way of my training. But, those 3 things… a little more interesting.
How I Plan To Address This…
Inside the Blog Monetization Lab, I teach a concept that I call the transformation. It is a simple concept that any business is built on top of delivery of a transformation to a person who desires that. And this is something I take very seriously.
See, when you purchase your access to the Blog Monetization Lab, that’s obviously a sale for my business. But, I don’t look at that as my job being complete. Instead, I look at it as that is when my work BEGINS. My entire job is to effectively deliver the transformation from a brand new motivated person who wants to build a business…. to a person who is actually running a profitable and growing business online. The better I can deliver that, the more my business and myself are rewarded.
So, I am CONSTANTLY on the lookout for ways to deliver a smoother transformation and/or to remove obstacles that get in the way of it.
Technical know-how, for instance. Tech is just a necessary evil of this business and I can tell you that I have very little interest in teaching it. But, not only that, I know from experience that often teaching it isn’t really the best route anyway. So, in the interest of alleviating constraints, you can look for me to begin talking about a beta program here at Blog Marketing Academy where we can actually simply remove some of those constraints by having my team simply do some of the common tech stuff for you.
But, more on that a little later…. 😉
As for the other 2 big constraints (lack of time and overload), here’s what I’m currently working on…
I am now working on a big beginning-to-end pathway through the entire process of building your business around your blog. Literally starting from the ground floor (no firm niche and merely a few ideas) and walking you in a steady, clear way toward first revenue.
It will be an Action Plan guide to the Action Plans. A “grand plan”, if you will.
It will alleviate all questions like “where do I start?” or “what do I do now?” It will make clear what courses/plans inside the Lab you should be doing and when you should do them.
I have started working on this Plan and am likely going to release it before it is even completed so that Lab members can follow along with me AS I create it. It is a big project because I am having to fill in “holes” in the process with new Action Plans along the way.
Does that sound like something which would be useful?
How To Deal With Time And Overload Constraints
A huge part of the very beginning of this new Roadmap is orientation and setups.
See, there are certain prerequisites that I think need to be in place so that you stand the best chance of success. These are non-business practices that happen to greatly effect your business growth. And the transformation wouldn’t be complete if I simply ignored them.
So, I want to let you in on a very small portion of this Roadmap. What follows is some text I wrote about how to deal with time and overload constraints that is part of the new Roadmap on one of the steps of setup. Here goes…
—- START OF EXCERPT —-
Now that you’ve done some work to clear your environment (per the previous step), let’s talk about some potential pitfalls and how to avoid them.
See… you joined the Lab for a reason: You intend to build and grow an online business powered by your blog. The fact that you took this step means that you want that to happen.
Now, all too commonly, I’ve seen people set off on that journey and they ultimately end up falling off the radar. That initial enthusiasm slowly wanes until you begin to doubt things. You’ll begin to feel overwhelmed. You’ll wonder if now is the right time. You’ll start to question whether this is the right move for you. Until… you give up.
Every time this happens, I’m sad. After all, you set out on this journey because YOU WANTED IT. That desire was REAL. You felt it. So, later arriving at a point where you’re lukewarm about it and then go sully off into the status quo is just… sad.
And I don’t want that to happen.
So, let’s directly address the most common pitfalls.
Lack Of Time
Being busy is a part of life and if you let that distract you from your goals, you’ll never get anywhere. So, I don’t want you to look at lack of time as a problem.
It will take time to build your business. However, this isn’t so much a quantity problem as much as it is a quality problem.
See, even if you only have 2-3 hours per week to work on this thing, you can still do it. The “secret” is to ensure that you spend those couple hours highly effectively. We look for areas of leverage and you spend your time on the exact right things to keep the movement going forward.
What you DON’T do is throw up your hands and give up.
Information overload and confusion has a very exact anatomy. It is essentially all particles in motion simultaneously.
Have you ever been in a hurricane room? I remember going in one when I was a kid in a science museum. It was a room with huge fans where you could go in there and simulate what a hurricane would feel like. And they put these pieces of foam and paper in there to get kicked up by the wind and being chaotic. You’d sit there and everything would seem to move around in a confusing manner. That’s confusion.
Now, imagine this in a more symbolic fashion. Imagine those pieces of paper were little bits of information. Things you read, things you need to do, ideas, thoughts. All of them…. in motion simultaneously.
That’s what information overload is. That’s where overwhelm comes from.
And there’s a very exact solution for it…
Pick out one item (one piece of paper) and make it sit still.
That’s it. Pick one and make it be still. That then becomes your stable point around which all others become relative. Then, you can pick another one and make it still. Before long, that scene of chaos begins to make more sense. Particles will still be whirring around you… but you have those few that are stable and it makes more sense.
In our business here, the way we do this is to:
- Reduce the volume of motion of information… usually by being quite selective on what you pay attention to and what you focus on.
- Purposely put all things on hold while you focus on one thing at a time.
This is the solution.
It is all too common as you try to grow your business to pay attention to a bunch of blogs, to be on a bunch of email lists, to listen to podcasts…. yada yada. The list goes on, right? All these ideas you get. All these “things you’re supposed to do”. And trust me, every “guru” has their own viewpoint. So, you’re sitting there paying attention to all of it and before you know it it feels overwhelming. All these things you’re “supposed” to be doing – and you don’t have the freakin’ time for it all.
Thing is… you’re doing it to yourself! Stop paying attention to all of it! You’re putting all particles in motion simultaneously by the very act of paying attention to all of it! Stop!
Once you have stillness, then we make forward movement one thing at a time. Here’s how:
- Implement “just in time learning”. Meaning, don’t go out there and learn a bunch of stuff unless it DIRECTLY applies to what you need to be working on RIGHT NOW. You don’t need more ideas when you’re not even ready for those ideas. It is all out of sequence. One thing at a time…. and we learn only those things which are applicable at the time.
- Follow this Roadmap. I am writing this RoadMap specifically to alleviate this issue. I’m taking everything I know about this topic – and about teaching – and after years of working with people just like you… and I’m designing the best possible pathway that I’m capable of producing.
Lastly, I need you to understand the anatomy of info overload to your core. I need you to be vigilant about it. I need you to exercise a level of self-discipline on yourself to avoid the temptation to pay attention to a bunch of stuff that isn’t applicable to where you are right now.
I can’t reach out from your computer screen and shake you when you introduce information overload in your world. You’re going to have to do that.
Just know, though, that YOU’RE the one responsible for it. The world isn’t jamming information down your throat. It can only affect you if you allow it to.
- If you didn’t already to do in the previous step, now go through all the sources of incoming information and evaluate whether they actually apply to you and are adding value. This will include news, other blogs, email subscriptions, etc.
- Set up policy for yourself to keep controls on this. For example, “15 minutes of Facebook per day”. Whatever works for you. Print out – in big letters – these policies and a general reminder on this and tape it up next to your workspace. I don’t want you to forget.
OK, one more thing ( go to the next step)…
—- END OF EXCERPT —-
There’s more to the setup portion of the Roadmap than just what you see above (much more), but I thought this portion of it was very relevant as we look forward to 2016.
Being A Lab Member in 2016
My backend systems tell me that the Blog Monetization Lab currently has 468 members and it is growing all the time.
And, sure, like any online membership community, we do have people cancel sometimes. But, we have an exit survey for every cancel and I can tell you that, almost without exception, the reasons they cancel come down to the 3 big constraints I mentioned above. They’ll praise me for the content and the presentation, tell me how great the Lab is, but ultimately feel as if those 3 constraints are holding them back.
Well, now you see what I intend to do about that.
2016 is going to be huge for the Blog Monetization Lab. A lot more training content to come, of course. But, it isn’t really about “more”. Because “more” isn’t usually the answer to the transformation we seek. It is about the “how”. And, as you can see, I’m doing everything I can to shorten the runway, alleviate the confusions, and make this transformation REAL for every Lab member who chooses to pursue it.
One other heads up…
The price of a Lab membership is going to be changing. Yes, it will increase… but with a twist. More on that when the time is right, but I can tell you that the current price of a Lab membership is the lowest it will be. Rates are always locked in for all active members, so secure your account now and have access to everything coming up here without any price increases.
Until then, I hope you found some value in this excerpt from the inside of the new Roadmap… and a little insight into what’s coming up for the Lab in the new year.
Your Monetization Coach,