In this Flip Tip, I am answering a reader question submitted by Alex Miller. The question is:
I have no web design experience, do I need to hire a firm to create a blog for me? I want it to be professional looking.
The long answer is in the video. The short answer is: No. You can install WordPress yourself and use a freely available WordPress theme.
Long term, you’re going to want to customize a theme for your site. The most memorable blogs have a custom design. But, new bloggers need to cross one bridge at a time. Don’t get ahead of yourself with hiring designers when you don’t even have that many readers yet. Ultimately, it is your content which is more important than your blog’s design.


