OK, perhaps I should modify that statement by saying that it is useless the way most people engage in it.
On Twitter, a social tradition has popped up. Every Friday, you will see people tweeting out bunches of Twitter usernames, often with the hashtag #followfriday or #FF. Here is just a random image of Twitter search:
I don’t know any of these people. But, this is USELESS. Full tweets with nothing but a big long list of usernames. I wouldn’t follow any of them!
Personally, I don’t really participate in Follow Friday because I find the above practice to be annoying. But, here is how you would fix it. Follow these rules:
- Do not just recommend people randomly. Do so because you sincerely think that person would be of interest to your followers.
- Do not – I repeat, DO NOT – tweet a list of usernames. Instead, recommend ONE person with a clear reason for WHY we should follow that person.
You know, LinkedIn has a cool feature where you can post endorsements of other people. It works very well. Why not apply the same logic to Twitter? Let’s make a #followfriday recommendation mean something, shall we?