Every year, the major search engines issue a report where they show the most popular search terms. This morning, I checked out the Yahoo Year in review as well as the Google 2008 Zeitgeist.

The Google report is a whole lot more interesting than the Yahoo one. Not only that, you can garner much more useful information in the Google report. As a provider of content and a marketer of information, I would pay attention to this report because it will give you an idea of trending topics for 2008.

Interestingly, weddings was #1 in the DIY category. I would imagine DIY is going to be hot in 2009 (it already is) because of the economy and people looking to save money. As a tech guy, I would never have thought about the wedding market. But, again, this is the kind of information you can glean from these reports when you look at it from the marketer’s eyes.