My readers know that I am a big proponent of Aweber for mailing list management. Out of the many things that you can do with Aweber, one of them is an autoresponder.

If you’re not already familiar, an autoresponder is simply a pre-scheduled series of emails that get sent out to a new subscriber on automatic after they subscribe to your list.

For many months, I was using an autoresponder sequence. I still am a supporter of the idea, however I’m currently in the process of re-evaluating the idea. That said, there is certainly an issue with an autoresponder when you’re engaging in a structured marketing campaign.

When you do a product launch (which I just got done with), you are going to be emailing your list with pre-launch and launch emails. If you are running a pre-scheduled sequence at the same time, the messages conflict. From a subscriber’s viewpoint, your message during pre-launch is literally all over the place.

The solution is to turn off your autoresponder sequence, at least temporarily.

The problem is… Aweber has no way to place a sequence on pause. It seems like an easy enough thing to do, so perhaps I can talk them into adding that feature at some point.

In the meantime, here is a sneaky little work-around for putting an Aweber autoresponder sequence on pause:

1. Take a screenshot of the current ordering and timing of your AR sequence. You will use this later to put everything back, if you wish to do so.
2. Go into each message in your sequence and set the interval to 999. Note that the “0” message (the welcome message) needs to stay in place, so you might just need to re-word it to make it fit into your new campaign.
3. Do your launch.
4. If/when you decide to put everything back, then consult the screenshot you took in #1 above and reset all the intervals to what you had before. Delivery will resume from where it left off with all subscribers.

Hope that helps somebody.