Taking The Confusions of Building an Online Business
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How To Use Facebook to Market Your Blog

We all know Facebook is huge. Just how huge it is, though, is something to behold. The latest estimates I’ve heard is that Facebook is signing up around 450,000 new users – PER DAY. With those kinds of numbers, Facebook starts to stand out as one hell of a marketing opportunity.

If you are not active on Facebook, stop messing around and sign up. However, chances are you are on Facebook. Now, how do you use it as a blogger?

One of the great things about Facebook is that it is designed to go viral. Whenever one of your friends does something, you see it on your Facebook home feed. So, if you post a new note, your friends will see it. If somebody joins your fan page (see below), all their friends will see it.

Here are some steps you can take to promote your blog on Facebook.

1. Import Your New Posts

You can import your new blog posts into Facebook as “notes”. Essentially, this brings your blog content to Facebook. Your new posts will show up on your friends’ activity lists.

To set this up, just go to your Notes tab in your Facebook profile. Go to post a new note and you should see an option to “automatically import activity” to your profile. You’ll have it import from a blog/RSS feed and you’ll just plug into your blog’s RSS feed.

Facebook’s site has never been super intuitive, but with a little hunting you should find it.

2. Set up a Fan Page

Picture 4 Both of my blogs have fan pages set up on Facebook. You can visit the one for David Risley dot com right here.

Now, why did I set up a fan page? Is it because I’m some kind of egomaniac? Not exactly. It is because a fan page is yet another way for people to connect with you and/or your blog. Again, I import my posts into this fan page. In short, a little Facebook community can build up around your blog on Facebook.

To set up a page on Facebook, you need to visit the “Page Manager” which is found in the bottom menu of Facebook’s site. Click on the “Pages” tab, then “Create Page”.

The other thing about a fan page is that you can email your fans en mass. With normal Facebook friends, you cannot email them en mass. Last I checked, I believe you can only email 20 of your friends at a time.

3. Set up a Faebook Group

A group page is a very similar concept to a fan page, except that it is an independent group focused on some specific topic.

You can make the group about anything you want, but it would be recommended to make it related to your blog’s market in some way if you’re looking to market your site.

4. Facebook Videos

If you create videos for your blog, why not post them to Facebook, too? If your video has your blog’s URL in it (and it should), then that is even more exposure for your site.

Decide Your Approach

Facebook opens up fantastic marketing opportunities for people who are able to adapt to the new way of marketing.

But, you will need to make a decision on how you wish to approach it. Some people like to use Facebook only for personal connections. Others like to open it up to anybody even if they’ve never met.

I tend to use Facebook to connect with everybody, both friends, family and even my blog readers. But, if you don’t like opening up that much, you can always be friends only with hand-picked people and allow everybody to just become your fan if they are a reader of your blog.

However you do it, don’t discount Facebook. It will prove to be a huge mistake

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Got a Question or Comment?

  1. I don’t visit Facebook all that often, but setting it up to display my blog posts automatically probably wouldn’t be a bad idea. Thanks for the tip!

  2. I don’t visit Facebook all that often, but setting it up to display my blog posts automatically probably wouldn’t be a bad idea. Thanks for the tip!

  3. You can also set up a single RSS feed to be imported into Facebook as your “Notes”. It’s really easy to set up, but only your friends will see it.

  4. You can also set up a single RSS feed to be imported into Facebook as your “Notes”. It’s really easy to set up, but only your friends will see it.

  5. Been meaning to set up some FAN pages for some of my blog and web properties. Need to get on it, as it seems to be the big tip of the month.

    Thanxs for the reminder.

  6. Been meaning to set up some FAN pages for some of my blog and web properties. Need to get on it, as it seems to be the big tip of the month.

    Thanxs for the reminder.

  7. I have been on Facebook for some time but I have not known how to maximize it for my coaching practice. So I love this post. I always thought I preferred Twitter but when I wrote a post about Facebook culture vs. Twitter culture, everyone on there talked about how they preferred Twitter culture. However, a few folks talked about the fact that most people just engage in Facebook superficially but that if you go past that first layer, it reaps benefits.

    So that is what I am working on now. Thanks

    Iyabo

  8. I have been on Facebook for some time but I have not known how to maximize it for my coaching practice. So I love this post. I always thought I preferred Twitter but when I wrote a post about Facebook culture vs. Twitter culture, everyone on there talked about how they preferred Twitter culture. However, a few folks talked about the fact that most people just engage in Facebook superficially but that if you go past that first layer, it reaps benefits.

    So that is what I am working on now. Thanks

    Iyabo

  9. Great points, althought I do most of these. I was not aware of the notes feature. Very nice idea gonna set that up right away.

    Dean
    http://www.ireviewiphoneapps.com

  10. Great points, althought I do most of these. I was not aware of the notes feature. Very nice idea gonna set that up right away.

    Dean
    http://www.ireviewiphoneapps.com

  11. How do you go about including your url or any message on your video?

  12. How do you go about including your url or any message on your video?

  13. Finally a post that addresses exactly what I was looking for. Believe it or not I wasn’t able to find a blog post anywhere on this important topic until I found yours. Thanks, this is helpful. (Not sure how you do it David but your blog posts here always seem to be what I’m looking for!)

  14. Finally a post that addresses exactly what I was looking for. Believe it or not I wasn’t able to find a blog post anywhere on this important topic until I found yours. Thanks, this is helpful. (Not sure how you do it David but your blog posts here always seem to be what I’m looking for!)

  15. A couple of weeks ago I started to announce new posts on Facebook and immediately traffic to my site increased by about 25%. Now I’ll take up your recommendation and start my own fan page (although it sounds rather egoistic but, as you say, who cares if traffic increases!).

  16. A couple of weeks ago I started to announce new posts on Facebook and immediately traffic to my site increased by about 25%. Now I’ll take up your recommendation and start my own fan page (although it sounds rather egoistic but, as you say, who cares if traffic increases!).

  17. Wow! I have a Facebook account but it was because everyone else does. I really had no idea how I could use it to promote my blog and expand my social network till I read this post.

    I will apply what you talked about to my Facebook profile this weekend. Thanks for the great advice, David!

    Wesley
    The Geek Entrepreneur

  18. Wow! I have a Facebook account but it was because everyone else does. I really had no idea how I could use it to promote my blog and expand my social network till I read this post.

    I will apply what you talked about to my Facebook profile this weekend. Thanks for the great advice, David!

    Wesley
    The Geek Entrepreneur

  19. Great points! Thanks! I had created a group, but I didn’t do the fan page. I did think at first it was a little egomaniac, but you’re right…exposure is important. Facebook is one of my top traffic sources.

  20. Great points! Thanks! I had created a group, but I didn’t do the fan page. I did think at first it was a little egomaniac, but you’re right…exposure is important. Facebook is one of my top traffic sources.

  21. Thanks for those points David and I’ve just been through your ‘Future of Blogging Income ‘ e-book.

    We have just written a course on what we know (Successful Personal Finance) and I’m finding it strange promoting myself as part of the marketing. As Eirikur mentioned, it seems egocentric but it’s *just* marketing :-)

    A friend pointed me to your blog and I wish I had known about this blog earlier because we jumped in without a clear marketing strategy but it is forming now.

    Thanks,
    Karen Leslie

  22. Thanks for those points David and I’ve just been through your ‘Future of Blogging Income ‘ e-book.

    We have just written a course on what we know (Successful Personal Finance) and I’m finding it strange promoting myself as part of the marketing. As Eirikur mentioned, it seems egocentric but it’s *just* marketing :-)

    A friend pointed me to your blog and I wish I had known about this blog earlier because we jumped in without a clear marketing strategy but it is forming now.

    Thanks,
    Karen Leslie

  23. Wow, this is an awesome and comprehensive article – I’m just beginning my blog quest, and Facebook is going to be one of the main methods of generating visits to my blog.

    Thanks! :-)
    Andy, http://www.MillionVisitBlog.com

  24. Wow, this is an awesome and comprehensive article – I’m just beginning my blog quest, and Facebook is going to be one of the main methods of generating visits to my blog.

    Thanks! :-)
    Andy, http://www.MillionVisitBlog.com

  25. Great post – I find Facebook is not so intuitive, but making a Fan Page for my travel blog makes a lot more sense than letting random people get grouped together with my friends.

    Thanks for making me feel like I won’t be an egomaniac by doing so!

  26. Great post – I find Facebook is not so intuitive, but making a Fan Page for my travel blog makes a lot more sense than letting random people get grouped together with my friends.

    Thanks for making me feel like I won’t be an egomaniac by doing so!

  27. This looks like a great idea, but I can't find the link you refer to regarding import a blog. Went to help etc and still no luck could you provide a link so I can see exactly where it is located….as you say, not intuitive.

  28. Hi
    What do u say about creditlending blog

  29. Ok

    Thanks for your feed back

  30. Hi

    Every one can see it

  31. Yes its a good way to publish

  32. Hi Asani

    People are showing interest in facebook rather then twiter

  33. Hi

    No every one can see it

  34. chinasuppliers says:

    I am happy to have clicked this article. Every blogger could use a little more readers so thank you for sharing

  35. chinasuppliers says:

    I am happy to have clicked this article. Every blogger could use a little more readers so thank you for sharing

  36. It is absolutely crucila to be on Facebook. Have to admit that I don't like it. It is a necessary evil for me.

  37. Thanks for sharing some valuable piece of information.

  38. There are thousands of Facebook applications available and these can be useful not only in terms of making money directly from Facebook, but also to send people to your website for commercial purposes.

  39. Great Ideas! Thanks for the input!
    Sarah

  40. you mentioned some good points David. This sentence made me laugh a lot. 
     Is it because I’m some kind of egomaniac?  

  41. Thanks for the tips! Once you have a Facebook page, how do you get people to like it?

  42. Ann Batten says:

    I like what I have seen here.  Looking forward to the 30 day course.
    http://ann-batten-net-marketingcom
    Ann

  43. since Facebook released it’s Timeline update looks obvious that you need to update the old Facebook pages, i personally used this guys http://buzzingpages.com for two of my projects. this might look pushy, but these guys are completely worth it! Hope it helps

  44. awesome tips i will give it try.thanks

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