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How To Write For Blog Readers Just RIDDLED With ADD

Many beginning bloggers just get it wrong. They “brain dump” into WordPress and the post is barely readable.

I wanted to share some advice with you today to help you write a better blog post.

Headline is Important

The headline is your hook in the sea. You need that hook to be attractive enough to lure the reader in and make them bite (click). So, make the headline catchy.

A few quick guidelines:

  1. Focus on “YOU”. And here, I mean the reader. What benefit are they going to get by reading your post? Make your headline make some kind of intriguing promise to the reader that just makes them want to click.
  2. Use the pattern interrupt. People surf the internet is a state of hypnosis. Wake them up by throwing them a headline which wakes them up.
  3. Spike their curiosity. Make them want more. People hate mysteries. They don’t like not knowing.
  4. “How To”… works in the headline. Immediate benefit to the reader.
  5. Give a reason why. For example, “Here’s why your blog traffic sucks.”. You’re giving them a reason. You’re spiking their curiosity. It is also a pattern interrupt.

Study headlines which work. It is an art, and when you master it, your readership will increase and you’ll draw them in like crazy.

Be Real

Don’t do formal writing. Let the English teachers get their jollies off on that one. It doesn’t work on a blog.

Be conversational in your writing style. Be interesting.

Shakespeare would make a crappy blogger. Don’t be that guy.

Your Reader Has CRAZY ADD

Your typical blog reader is just riddled with ADD. Those eyes are going all over the place, and they’re operating in a bored emotional tone. Boredom doesn’t work if you want to hook your reader, so your job is to move them up from boredom into some form of interest.

So, your first sentence needs a hook. Draw them in. Make them want to read the rest of your post.

In the post, you want to use sub-headlines. It allows for people to scan the post.

If you came across a blog where each paragraph was really long, you wouldn’t read it. Because you’re lazy. And so is the rest of the Internet.

Short paragraphs. Easy sentences. Words that don’t require a dictionary. And sub-headlines to allow speed-readers to size up the post as worth their time.

Also, use bullet points and lists to break up the flow of the post (where appropriate). This is the pattern interrupt concept taken right into the structure of your post. Break up the flow a little bit.

This is Communication – Don’t Forget That

Communication, for it to be true communication, needs to consist of understanding on the receiving end. Just blurting crap out there isn’t communication. Just talking to yourself and hoping others listen to you is not communication.

Talk TO them. Get them to talk to you.

Write with the purpose of being completely understood on the other end. Your job isn’t to impress them with big words to make you seem smart. If you pile them up with words they don’t understand, they’ll just use the back button and leave. And they’ll think you’re an idiot.

Have a message to communicate to the reader when you make a post. Before you hit that publish button, ask yourself “Why am I posting this? What do I want my reader to walk away with?”

If you’re not thinking about that, then you’re doing it wrong.

Now, go blog something. :)

Got a Question or Comment?

  1. That is an excellent bunch of tips!! I think all bloggers should think of the readers when writing, and put themselves in their readers' shoes!

    All readers look forward to scan the article, nobody reads a 700 word article no more!!

    Best,
    Firas

  2. Hey David, thanks for these tips. A lot of bloggers seem to be talking to themselves in their posts. We really need catchy headlines and (of course) interesting content.

  3. i really need this kind of post, since i new in blogger that need to write a lot..
    i need to improve because whatever you say there, far from what i been doing..
    thank a lot.

  4. Mighty has it right, and I talk to myself sometimes. I'm learning to *listen* to myself as well, and hearing me talk to myself is a clue: talk to the reader instead! Thanks for the great tips.

  5. ShannonOD says:

    Thanks for these tips! This is actually my focus for this week on my blog, to really concentrate on the headlines from here on out! Thanks for some great insight – I like the notion of pattern interrupt – that has me brainstorming right now!! :-)

  6. HI David,
    Thanks for these tips. Breaking the state of hypnosis is a good one. With so much information being read, it takes something special to stand out and draw people in.

  7. Yes just like the heading of your post is working here … How to ?

    This post of yours refresh my some old memory and technique as well.

    But David I do not like your fonts in the middle heading.

  8. Hey Izzat … just have a look David is also using How to factor in this post and this one is really working … isn't ?

  9. My problem is I don't know to make headlines. poor me.

  10. Adding bullets and breaking up the content with bold, italics, and headings is crucial as well. We all seem to have ADD in this day and age…I've thought about shortening my post length as a result.

  11. Nice Post David ……….. but where is the part for the ADD readers on Ritalin for bloggers like me?

    Happy Holidays Everyone!

  12. yay, it totally work.. :D

  13. LOL at “CRAZY ADD” but you're 100% right. People are click-happy as all get out. Attention is the most valuable commodity out there right now. If you can bring people in that's great…try keeping em engaged…that's the next level!

  14. Excellent tips particularly the using Sub-Titles for the ADD folks. It is so hit or miss out here with out a good post title or hook the line just sits there or worse falls to the bottom.

  15. You should also add that when writing a blog post, you really should outline it. Don't just start writing. Plan what you're going to write before you just throw it up online.

  16. Hey, just recently found your blog and I really like it.
    This post is all too true, just today I unsubscribed to two blogs that had quality content but were just so unreadable. My favorite blogs are the ones who can pack a lot of interesting and helpful info that's easy for my wondering mind to keep reading.
    The only thing I disagree with here is your comment that Shakespeare would have been a bad blogger. I think he would've kicked but, sure he wrote long, but he could pack so much into so few words. Also he was adept at making up new words, which is what blogging is really about isn't it?
    Thanks for the post.

  17. Hey, just recently found your blog and I really like it.
    This post is all too true, just today I unsubscribed to two blogs that had quality content but were just so unreadable. My favorite blogs are the ones who can pack a lot of interesting and helpful info that's easy for my wondering mind to keep reading.
    The only thing I disagree with here is your comment that Shakespeare would have been a bad blogger. I think he would've kicked but, sure he wrote long, but he could pack so much into so few words. Also he was adept at making up new words, which is what blogging is really about isn't it?
    Thanks for the post.

  18. Well, someone said, you should never write like you talk…since we don’t know how to talk!

  19. Excelent the way you write David ;)

  20. Ann Batten says:

    Thanks for these great tips David.  I definitely only open the headlines that get my attention.  Also, blogging is all about having a conversation with your readers so its all about writing like you are talking to them face to face.

  21. I look at headlines before I start to read an article on a subject that is of interest to  me. Great headlines just grab you. David, this article on writing compelling content was awesome. Thank you.

  22. ADD is worse since most people now get email off mobile devices. Love the way you talk, David!

  23. Thank you, David! More power tips! :-)

  24. To be able to make a good and attractive headline sometimes it is a little bit difficult for newbies or beginners and it needs more training and experiences. Thank you, David! This post really motivates me to write…

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