I’m always willing to check out potential joint ventures and affiliate promotions that are a good mutual fit. That said, I get a lot of pitches and I’m pretty sensitive about making sure that anything I bring to my readers is of top quality.
For the purposes of keeping things simple, I’ve compiled a few criteria for potential JVs. If your product/service fits these criteria, feel free to contact me. Otherwise, don’t. It isn’t that I’m trying to be rude… it is just saving us both the hassle.
- Your product must be a good fit for my audience. And, in case it isn’t clear yet, I have a readership of mostly bloggers and online business owners. If your product isn’t directly relevant, I won’t promote it. Also, it must be such that it would be relevant to a majority of my audience. If it is a really niche product that I think might only be relevant to a few people in my audience, I’m not going to promote it simply because it might not be the right fit.
- Your marketing must be classy. No hype. No yellow-highlighter, red-flashy crap. No “get rich quick” stuff, or promises of easy money with no work. It insults my readers’ intelligence. And mine.
- You must have a clean reputation. What I mean by this is that it shouldn’t tarnish my reputation to promote you. We all know some in internet marketing will say or do anything to make a buck. You don’t have to be perfect (who is?), but I think you know what I’m talking about.
- You must be willing to hook me up with a freebie. Not because I’m looking for stuff, but simply because if I’m going to promote your product, I need to check it out myself. If I don’t like it, I won’t promote it. If I think it is awesome, I’ll blazen you in big lights to my audience. But, I gotta get a look-see first. It is against my policy for my company to promote any product I have not used myself.
OK, if you fit the criteria, you can contact me about a potential JV promotion using this form…