The first launch of Blog Masters Club went pretty well. It was quite a bit of work, and it is quite nice to have the dust settled and be able to just work on content and helping my new students.
All product launches are learning experiences, though. This one was no exception. And, since this blog is “confessions” of a six figure blogger, I thought it fitting to say what went right and what went wrong.
I met my target for number of new signups, but it wasn’t without adventure. Adventure such as getting sick in the middle of it. 
Yes, I almost lost my voice due to a cold in the middle of my launch. On the Sunday during the week of launch, I actually had an earache. On the last Tuesday of the launch, I made myself available in chat for many hours to answer questions about the program. Why chat only? Because it kinda hurt to talk on camera.
Getting sick during a launch isn’t very convenient, but you have to continue. People are counting on you.
The Good
One of the best lessons I picked up from this launch that I will repeat again is the use of Ustream.TV during the launch. It works.
On the first day of launch, I did a 5 hour live broadcast to answer questions. The consistent impression I got from people was that having the opportunity to interact with me personally and get a sense of who I am was a REALLY big deal to people.
When I opened the doors to the club to early birds, I had about 25 people enroll in the club before I even opened the doors to the public.
Again as the launch was on it’s last day, I actually embedded the Ustream chatroom right on my sales page. Again, it worked quite well. I got several people thanking me for my time, and a few even told me that they probably wouldn’t have enrolled were it not for being able to chat with me.
For those wondering if you can make money with Ustream – YES. That’s how you do it.
The Bad
Probably the biggest learning experience I had with this launch was the sheer magnitude of the work involved. And this was magnified by the fact that I had affiliates.
I think one of the biggest lessons is that I was not working my JV relationships early enough. I did not provide enough notice to them. I didn’t have all my promo materials ready in advance. So, in the week of pre-launch, I was in a mad dash to contact and line up JVs. It was rather hectic and disorganized.
Next time, I’ll definitely be better prepared on that front.
A second lesson would be to not forget about the actual week of launch. I put prep time into my pre-launch content, but once the doors were open, I didn’t really have anything prepared for the week of launch. I basically was winging it.
Lastly, stay in tune with the market leaders about your launch timeline. The launch of Blog Masters Club was in conflict with the relaunch of Yaro Starak’s Become a Blogger program. I don’t think it particularly helped. I had a lot of people asking me about the difference between the two programs (which is huge) and many people told me they enrolled in Yaro’s program already.
The Big Take-Aways
For every single one of us who make money on the Internet, it is a constant learning experience. Even those of us already making good livings still make mistakes. But, we learn from those mistakes. As a result, we become better at what we do.
I think my most important take-aways from this launch are:
- It is important to set a date for launch in advance and actively plan everything for that date. I finally set an exact date, but it was only after several delays.
- When doing a JV launch, provide AMPLE time to line them up, give them everything they need, etc. I was too rushed with the affiliates.
- You should definitely do launches as often as you can, because it is great for business even if people don’t buy the first time. It is an excellent way to build a list and build new relationships.
I will analyze the nitty-gritty of the launch itself in private for my Blog Masters Club students only. If you are not a student now and want to be notified when it becomes available again, go grab your free copy of the Six Figure Blogger Blueprint. You’ll be put onto my email list and I’ll keep you guys in the loop about when the doors reopen again to the public.
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