A blog is a POWERFUL marketing medium. For an online business, it is the best foundation you can have. Even for an offline business, it can serve as a highly efficient marketing tool.
But, the thing is...
It will only work if that blog is designed according to proven best practices.
It can't be just a blog... it must be a strategically designed content marketing environment.
Every page, every element, every widget... all of it put there (or left out) for a reason. Just because a theme comes a certain way, or there's a plug-in to introduce some feature... doesn't mean it should be there.
Over the course of 20 years of blogging as the basis for my business model, testing hundreds of different designs, features and elements in a variety of different layouts, I have determined that there are certain principles that work better than others.
In other words, there IS a blueprint for the perfect blog.
This doesn't mean your design must comply with a specific look and feel. Within this blueprint, there is indeed much room for creativity. However, there is a framework that I have found works.
If you're just blogging for fun, then by all means... do whatever you want. But...
If you want your blog to generate leads and sales...
... if you want your blog to be efficient in converting even fairly small quantities of traffic into email subscribers...
... and if you want your blog to rank in search, load quickly and, in short, fuel your business...
... then I encourage you to put your blog together based on the principles of the Perfect Blog Blueprint.
The original Blueprint has been fully updated and expanded for 2019. We keep things up to date.
Many of my customers don't have the nerd cred. Many find themselves feeling as if they have to accept whatever their theme provides them because they lack the skills necessary to change it.
These days, however, those barriers are much, much less. See...
There are now numerous page builders available for Wordpress. My personal favorite (and top recommendation) is Thrive Architect. However, there are others such as Beaver Builder, Divi and Elementor (among others). Even Wordpress itself now ships with a new editor called Gutenburg. While we're still in the early days of that one, the point is... it is becoming easier and easier to implement this blueprint even without any coding or HTML skills... or without an expertise in Photoshop.
As long as you're willing to install the right tool, you will be able to implement this Blueprint. I guarantee that.
Furthermore... as a student of this course, you will have an exclusive (steep) discount available to you if you simply want us to do the work for you. Whether you need a helping hand... or want us to set up your whole site for you, you will have the option (no pressure) to have us do it for you at a steep discount over what others are asked to pay.
As a student, you will also have access to plenty of help via our tech support form. You ask... we answer. It is like having access to a tech concierge. So, whether you choose to just have your questions answered... or have us simply for it for you... you will have the backup to make this happen even if you're not a tech genius.
I guarantee you... you can do this. :)
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