I got  a nice gift from the kind people over at Systweak. They are a PC optimization software company based in India and they sent me this gift because I run a large tech site. Namely, PCMECH.

It is quite a nice book with my name printed on it. It is decorated in a Hindu fashion and contains a lot of cool stuff inside. It is also a diary or 2009 if I wanted to use it for that.

So, I wanted to publicly thank them. However, I also wanted to use it as an example of good marketing. It comes down to one thing: Reciprocity.

If you do something nice for somebody, they’re more likely to want to do something nice for you.

This is a powerful marketing principle.

Give somebody lots of free content, they’ll be more likely to partake in your paid content. Give somebody a gift and they’re more likely to recommend you to others.

It is a little marketing tactic that works because of good human nature.

So, big thanks to Systweak.