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9 Tips For Maximizing Adsense Revenue

Google Adsense. Probably the de facto way to make money with a blog – at least to newbies.

If you’ve read my Six Figure Blogger Blueprint, you know what I think of banner ads. They’re not the best way to make money with a blog. After all, the only way you get paid is to send traffic AWAY from your blog. And you’re only getting paid a few cents to do it.

That being said, a LOT of people still use Adsense. I do as well (over on PCMech.com). The truth is that Adsense can be a great way to make money. It works better on some sites than others and you certainly need to throw a lot of traffic at it to make real money with it, but still… anybody can do it.

So, the question is… how do you maximize Adsense? How do you make as much money as you can with it?

Here are some tips for you to look at and apply to your own Adsense blogs:

  1. The most popular ad sizes are 300×250, 336×280, and 160×600. A lot of people tend to use 468×60 and 728×90 on their blogs, but the performance on those isn’t as high. Besides, those sizes just look like banners to your readers, too, so they’re more likely to go blind to them.
  2. The best place to put them is always right in the eye path of your reader. My recommendations:
    1. Top left
    2. Top of content (right below the headline)
    3. Right below the post (but above comments, social buttons, etc.)
  3. Consider a left-aligned sidebar. A lot of blogs have the sidebar on the right, but if you’re trying to drive revenue with Adsense, a left-aligned sidebar can help you put one of the top-performing ad sizes into the top left. In other words, put a 300×250 at the top of a left-aligned sidebar.
  4. For banners right on top of posts, you can place a throttle on it so that you don’t annoy your repeat readers. Use a plug-in like Ad Injection to make such banners only show up on posts older than, say, 7 days.
  5. When setting up your ads, be sure to use custom channels. This allows you to assign a plain-English name to each of your banner slots. The “why” on this is simple: So you can tell exactly which slots are bringing you the most revenue.
  6. When you set up your custom channels, make them targetable. What this does is makes that ad slot available to advertisers to target specifically. An advertiser who specifically targets your site will usually net you more revenue.
  7. Use Google custom search engines and replace your WordPress search with it. Not only does Google provide a really great search engine for your blog, but you can display ads on the search results. Typically, the eCPM on those ads is much higher than regular banners because of the highly targeted nature of the ads.
  8. Monitor your Analytics specifically as regards Adsense (you can find an Adsense report under “Content”). Interesting to note are the top-performing articles in terms of Adsense revenue to your site. With this kind of intelligence, you can see what topics are bringing in the highest paying ads and then target those topics with further posts in the future.
  9. Sometimes less is more. Do some testing to see what the right number of ads are for your blog. Even though Adsense TOS allows 3 banner slots per page (excluding link units), that doesn’t mean you necessarily want to cram 3 of them on each page in the idea that it will generate more money. Sometimes, having less banner slots means that the one or two you keep generate more revenue.

Hope that helps. This is something I’ve been working on lately over on my other site.

Want To Delve Deeper?

I’ve scheduled a workshop for my Inner Circle members for Monday, 7/25 at 9PM EST. This will be a strategy-packed workshop where I will be covering the above tactics – and many other ones – and going into more detail on exactly how to do it. All of it is geared toward making YOU more money with Adsense (if you choose to use it, of course).

I’ve never done this before, but since I know that there are a lot of people who might potentially be interested in this, I wanted to open up an avenue for you to attend this workshop even if you’re not in the Inner Circle. Now, of course, it won’t be free. :) This is an intense strategy workshop and nothing will be pitched at the end. Just pure “how to”.

So, if you use Adsense, you can be in on this workshop for a one-time fee of $39. After you enroll, you will be sent a link to RVSP for the workshop using the same link my Inner Circle members are using. In addition to being able to be on the live call, I’ll also give you access to the high-def recording, audio MP3, and transcript.

OK, here you go…

NOTE: If you don’t see a form above, or are reading this in an RSS reader, click here for the order form.

If you’re just randomly throwing Adsense on your blog – and are disappointed with the revenue – you might want to consider being on the call on Monday.

From The Academy

How To Step Into Your A Game"Blog monetization" is a lot more difficult than people think. We're going to move past that - and into developing a REAL business model which can actually earn a sustainable income. By the end, you'll KNOW.

Learn More

 

Got a Question or Comment?

  1. Placement is everything because this is what puts money in the bank. You want people to click and the only way they can do that is through good placement.

    “Black Seo Guy “Signing Off”

  2. Placement is important as well as color matching.  However blending can work in opposite ways.  That is why it is important to TEST things and see what converts best.

  3. greenhome says:

    Ads above the fold get more clicks. That’s what Google says and it has certainly been the case for my site.

  4. We can use Google Analytics to find posts and keywords that bring in more Adsense income into our sites. Then, we can write more topics that probably attract more visitors and income.

  5. Hi David,

    My revenues have gone up when I resorted to having only two 300 by 250 ads in the sidebar of our seven sentence blog.

    Our revenues also went up when I put these ads under a heading that said  “advertisements.” Any idea why that would be?

    I have added some affiliates to the sidebar too. I’m trying to be real up front with the readers, being genuine even about the ads and it seems to be working.

    I don’t think putting 468 x 60′s above the blog template has worked at all either.

    Thanks for the info.

    Geoff
    Blogging and commenting in only Seven Sentences

  6. I don’t know what to think anymore about adsense placement. You’re right about 468 x 60 ads who look like banners and even with them placed strategically with the share plugin, they don’t invite people to click on them.

  7. I don’t know what to think anymore about adsense placement. You’re right about 468 x 60 ads who look like banners and even with them placed strategically with the share plugin, they don’t invite people to click on them.

  8. Yeah you know Riz, you call it the blogger welfare plan, but how can you call it that when people are making 500$ a day with it? doesn’t seem too much like welfare to me now…but what do I know, I’m just a niche marketer who makes money with adsense and amazon.

    • Most aren’t making that much. And, the reason I’ve called it that is because anybody can get in on it – and most aren’t making that much.

      Obviously, people CAN make good money with it (as you are), but I guarantee that’s because you’re busting ass and doing what other people aren’t willing to do. :-) So, well done with that.

  9. andy grimm says:

    Adsense paying lesser and lesser! i can’t buy ads lower then 20 cents for my keywords..  but have more and more 1 cent and lower earnings/click on my authority site for the same terms.

    I have a doubleclick deal (large banner over the folder) paying me 4- 8usd CPM… Adsense dropped to 0.75USD CPM. Time to remove adsense complete from my sites.

    • I hear ya. Direct ad deals are always better than Adsense. But, also, that CPM depends on many factors. Because I’m earning 4-5X that amount in terms of CPM from Adsense, on average.

      • andy grimm says:

        3-5x times the amount is what i had 2 or 3 years ago. One of the factors may be that i work in a sector with a 10 year downtrend. Maybe i should switch to the “Make Money Market” too :-)

    • Andy, if you’re getting 1 cent clicks, either you’re showing too many ad units per page or you’re in a market that doesn’t have enough competition, in which case maybe you should buy traffic instead.  

    • Remember all these ads are bid up in realtime.  It’s called RTB, Real-time Bidding.  

      So there’s less competition for odd-sized ad units.  Notice the IAB has “recommended” pixel dimensions for ads.  If your ad unit isn’t an IAB-recommended dimension, you won’t reach the big advertisers with deep pockets.  

      • andy grimm says:

        I am using standard sized ads. Large Banner 728×90, Skyscraper 160 x 600 and MPU 300 x 250. I will give it a last try and remove ad units. It maybe that in my niche AEC (Architectural, Engineering, Construction) really are lesser and lesser high paying advertisers. 

  10. Adsense isn’t right for every blog, but it’s working on my coffee blog. Loved the Ad Injection tip. I get a lot of hits on my older blog posts, so it’s perfect to increase revenue without annoying the daily regulars.

  11. Adsense banned me me 2 years ago without a reason and didn’t pay my last huge cheque $52000
    believe or not … it’s true. Just be careful with adsense, guys!

  12. Yikes that sucks. I have heard of such things before though from them.

  13. I have been using adsense since the last 3 years, but not quiet often, and I have just got $10! I don’t think this will work!

  14. Looks like it’s time to do some adjusting, I’m making a decent amount every month, but I think I can improve with some of these tips. Thanks for sharing!

  15. thanks Dave, 
    It was really a great post on how to optimize your site web page
    to get more earnings from Google Adsense.

    Well from my own experience, banner ads still fetches me more
    earnings than link ad unit. I dont know why. 

    When i make my ads banner, i do get more daily clicks than when
    its link ads. Why?

  16. Absolutely. I absolutely agree with this information 

  17. I David,

    The design you mentionned is quite old.

    Since this time google published new schemes of improving Adsense for Blog, Forum…

    Here is the infos for the Home page of a Blog : http://www.google.com/support/adsense/bin/static.py?page=guide.cs&guide=29872&topic=29880&answer=187651

    Have fun :D

  18. I hope you can continue this type of hard work to this site in future also..Because this blog is really very informative and it helps me lot.
     

  19. I hope you can continue this type of hard work to this site in future also..Because this blog is really very informative and it helps me lot.
     

  20. etting traffic is not a big criteria, how much it converts does matter.
    Use high paying keywords so that even with low amounts of good traffic,
    you can make thousands every month. 

  21. Well It crossed my mind while reading that a “tutorial” article might include
    more of the “how-to”, use of examples, citing of references, and so on.

  22. I’m rather new to adsense and I usually do direct deals on advertising with manufacturers. I run a hardware reviews portal that generates between 2 and 3 million PI per month. But somehow … I’m too stupid to make money with adsense. So far I’m trying to put a few text ads into on top of the content area as well as close to the page navigation.
    Do you guys have any advice and could you tell me something like a very rough estimate on how much money I “should” be making per day using adsense?

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