Let’s start looking at every page and post on your blog as real estate. What are your most valuable properties?
Use any number of the various stat systems out there to determine what your most popular posts are. Then, evaluate each of those posts for ways to leverage the additional visibility to your advantage. Can you make your opt-in form more visible? Can you place a relevant affiliate offer on the page?
I use a plug-in called Custom Post Templates to individually give custom layouts to high-value posts. As I mention in this video, I used this to create a custom layout with an affiliate offer on a product review which attracts a lot of traffic from Google. Placing this offer on this one post has resulted in an additional $500-$600 per WEEK in additional revenue via commissions in selling this software.
What opportunities do you have to maximize the leverage of your valuable internet real estate?


