Every blog has some posts which are much more popular than others. They have good search rankings and they sit there as constant traffic sources for your blog.
These are your “money posts”.
To determine your “money posts”, you just need to look at your site analytics and see what your most popular pages are. For example, on PCMech, I have a tutorial on building a PC as well as a laptop review. Both of these posts each bring in more daily traffic than the homepage of PCMech. I have several other “money posts” on the site, however they don’t do as much traffic as the homepage.
Now, when you have a situation like this, you need to leverage that resource. These posts are bringing in lots of traffic.
With WordPress, you can have special templates on a per-post basis. To do this, you will need to use the Custom Post Template plug-in. Install that plug-in, then create specialized post templates. Instructions are available with the plug-in on how to create the post template. It essentially works exactly like creating a page template. Yes, you will need to be proficient enough with PHP and HTML to work with your theme.
What I did was take my single.php file in my theme and create a copy of it. At the top, I put in the necessary PHP comment to mark the template as such. I named the template single-971.php because “971″ is the ID # in the database of one of my money posts. I then made those changes to that template that I wanted to do for the post.
One of the money posts I targeted was an old review of some registry booster software from Uniblue. The review we did is very popular and brings in quite a bit of traffic. It is also very well ranked in Google when anybody searches for this product. So, using the customized post template, I now have ads for this software ON the review of the software. This simple change brings in over $1,000/month in affiliate commissions – simply by leveraging one of the money posts.
So, in short, this is what you should do:
- Review your analytics and identify your money posts. Which posts far out-perform the others in terms of incoming traffic?
- Install the Custom Post Template plug-in.
- Create your custom post template for one of your money posts. Focus on your blog goals and getting people into your sales funnel. If you have an affiliate product which is tightly related, perhaps change that particular post so that it is overtly promoted. Or you can make your opt-in form much more obvious on those money posts in order to put more people onto your list.
It is all about leverage.