In all the talk about themes, plug-ins, retweets and pings, it is easy to lose sight of the TRUE purpose of a blog. And that purpose is COMMUNICATION.
Might seem obvious on the surface, but seeing how a lot of people blog, they don’t really get it. In this episode, David breaks down exactly what this means and how it should impact what you do on your blog.
The end result? An audience that actually pays attention to your content and responds to it. And ultimately… buys from you.
In this episode, you’ll learn about:
- Why most bloggers don’t get ANY reaction from their blog posts.
- Why thinking of your blog like a magazine is a mistake.
- The communication sequence – broken down into components.
- Why acknowledgement is VERY fundamental to your success online.
- Specific tactics in order to “train” your audience to respond.
- What this all has to do with marketing and making sales.
I hope you enjoy this episode. I was a little late on getting it produced.
I encourage you to take the message of this episode to heart. A lot of people dismiss these basics. They think it is “obvious”. But, then I see what they go and actually DO on their sites and it is clear that THEY DON’T GET IT. So, this stuff is NOT obvious.
Understanding the fundamental components of communication – and how you can strategically ensure each component is there in your dealings online – is extremely important and will make or break your marketing efforts – despite all the nice shiny tactics people will throw at you.
Lastly, I’d truly appreciate it if you take a moment to subscribe to the show in iTunes and rate/review it inside of iTunes. It’d really help me out. Here’s how you can do it:
- Open up iTunes.
- Search for “the blog program” podcast.
- When you’re ready, give the show a star rating and write a short review.
Thanks for listening!
To get automatic updates of this show to your mobile device, you can subscribe here: