It is because I use it personally on several different sites. It is because the cost compared to the multiple uses of this theme make it one HELL of a buy.
So, first… the video. Then, I’ll lay it out – pros and cons.
You can also check out the Optimizepress versus Premise breakdown. But, realize that that review was written before Premise added in some of their new membership site functionality. Still, my recommendation doesn’t change.
Without repeating the features of OP, here are the pros as I see it:
- It is very flexible, being that it can be used for squeeze pages, sales pages, any landing page, and a full-on member portal.
- It is very nicely designed. I think it is much better looking than Premise.
- You can buy it once and use it on multiple sites, all while being cheaper than Premise.
And the cons:
- The short codes can be annoying to use. They’re powerful, but they’re also annoying. Sometimes you have to reference what a certain shortcode will look like… or keep doing the save/refresh thing until you get it right. Of course, you’ll likely be doing the same thing with Premise, too.
- Being that it is a theme and not a plug-in, this means that you cannot use Optimizepress on the same WordPress installation as another theme. However, I personally don’t find this to be an issue. All of my uses of OP simply use a new install of WordPress. No big deal. However, if you wanted to use OP for a single landing page, it can most definitely be annoying to have to set up a new WordPress install just for that purpose.
Premise 2.0 adds membership site functionality, which seems to make it a better buy than a Optimizepress and Wishlist Member combination. However, from what I’ve seen, it isn’t as robust. It may be enough for you, but the OP+Wishlist combo is far more capable. And it just looks a heck of a lot better.
You certainly won’t go wrong if you go with Premise, but my money is on OptimizePress. I just like the way it works and it looks like professional designers put the thing together. And, appearance matters.