27-Point Blog Post Optimization Checklist
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Put Time Into Your Blog Posts

This is a guest post by Roman Jelinek. Here he shares his view that few but quality posts are better then frequent and rushed posts. I don’t completely agree with this, but I’ll let my audience decide. My view is posted as a followup comment.

There are mixed opinions about whether a blogger should focus on spewing out lots of posts or whether sparse but quality posts are better. Should you post often regardless of quality, or less often but content rich posts? Spend 30 minutes on a daily post or 3 hours on a quality weekly post?

Gregor Mendel Prepares For His Post

In 1854 Gregor Mendel lived at an Abbey. He had a hunch that certain biological traits are passed on to offspring through inheritance. For seven years he cultivated a pea garden and performed experiments. He carefully wrapped each individual plant to prevent cross pollination so that he could manually pollinate the pea plants. He kept track of every plant’s characteristics: stem length, seed shape, seed color, pod color and more. By the end of the seven years he had documented the characteristics of 29,000 individual pea plants.

George Mendel was a patient man. He could of written a quick paper about his reasons for believing in inheritance and given a few scattered examples. But he did not. Before publishing his paper he collected data and studied results for seven years. Today he is hailed as the father of modern genetics.

Follow Mendel’s Example

Before Mendel published his paper he put in time. Lots of it. Only after seven years of meticulous research did he published a paper. The result is that he produced something new. Something that nobody else had done. True, it took time and effort, but there is no other way to make a valuable contribution.

Most bloggers get a high when they click the publish button – oh yeah, post complete and online, that feels so good. It is like a drug, you want it, and you want it more and more. You rush a post and try to get it out as fast as you can because you want to press the publish button. But maybe this is the reason why your blog is not doing as well as it could. You are not adding value, not creating quality.

Follow Mendel’s example. Do not rush your posts. Sit back and think about your post. If you simply plop down at your computer and start writing without preparation your post will not be a quality post. Slow down. Think about what you can do to add value to your post.

Here are a couple of suggestions that will help you create quality posts. But be forewarned, they take time and effort.

Do Research

Before you make a post do research. By research I do not mean going to Google search and reading the first result. Anybody can do that. Dig around – look in odd places. Use a source that most people do not have easy access to. Go to the local library and find an old book about your topic. The older and more obscure the book the better. Walk down the isles and run your finger along the stems of the books – pick out the one that leaves the most dust on your finger. Skim through it and find an interesting bit of information. Then build your post around that obscure piece of information. Find a way to tie it into your topic. This is especially helpful if your post is a common topic because it helps your post stand out from the hundreds of other ones about the same topic.

Make Connections

The magic of the human mind is that it can make connections between two seemingly unrelated things. The whole universe is interconnected in some way. The connections are there – creative people are the ones that see the connections. When you read about something new, a new invention, a new idea, it is usually the result of a connection being made between two things that were thought to be separate.

Connections are everywhere. You should be looking for them. They do not have to be perfect or paradigm shifting. Simple connections will suffice. Force people to think in ways they have not thought before. Force the mind to twist and turn in ways that it is not use to doing. Show your readers something that they do not see. It is hard work, but your readers will appreciate it.

Time Spent Preparing Will Be Returned

These are just two examples that will add value to your posts. The time you spend before writing the post will be reflected in the post. The more time you spend at the library the more interesting your find will be. The more time you spend looking for an obscure connection the better the connection will be.

Mandel spent seven years preparing for his post, something that most other people would never do. But his reward was that he will forever be remembered as the father of modern genetics.

How much time do you spend preparing your posts?

Roman is a new webmaster with a blog and website describing in detail what is involved in creating, maintaining and profiting from a site. Charts and statistics are used to reveal How This Website Makes Money Online.

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