Anybody who is looking to make money online and wants to use social media as part of your marketing strategy…pay attention.
Facebook. Myspace. Twitter. LinkedIn. These social media services are built on one thing: relationships. Now, if you were having a social gathering and somebody just ran into your room and started pitching their product, how would you like it?
Answer: You wouldn’t like it and you might even want to stuff their product straight up their ass.
My Facebook inbox has been receiving an increasing number of messages from people who just don’t get this.
This is SPAM. These people have never tried to connect with me any other way. They befriend me and then immediately market to me. They have no reputation. They have never provided me anything of value. And what has Charles Dudley sent me – twice?
Dear David Risley,
This will be a powerful, life-changing tele-training series to help you solve your work at home problems. If you have ever struggled with cutting through all the information that is out there on the market place, then you have found your home.
Simply register below and you will be on your way to Work At Home Success. I look forward to sharing this exciting event with you.
To Your Success!!!
The REI Dominator (http://reidominator.com)
So, right out of the gate, this guy is pitching me a teleseminar. Again, no relationship. And utterly pathetic sales copy to boot.
Social Media and Marketing
Yes, you can use sites like Facebook for marketing. But, you need to have a relationship with people before you market to them. Otherwise, it is spam.
You have some internet marketers that understand this and use social media properly. John Reese, for example, uses Twitter. He got into the middle of a digital feud with Mashable because of their overreaction to an internet marketer using Twitter. However, Reese uses Twitter properly. He actively engages his audience and he very rarely (if ever) uses his Twitter profile to pimp products. John Reese understands the use of these kinds of sites.
The idea is that you get to know the person before that person starts promoting to you. The smart marketers understand this. The stupid ones don’t and end up giving a bad name to everybody and cause overreactions like that demonstrated by Mashable.
Social media is a lot more work to use correctly as part of a marketing program. It takes rubbing elbows with people. It takes real networking. If you do it wrong, all you will do is build up animosity with the people you were trying to reach.