Another thing that shows up MAJORLY in my surveys is that the leading problem bloggers are dealing with isn’t traffic, SEO or writing…. it is lack of time and staying focused. This is the reason I created Time Master Formula.
So, today’s post by Khoa Bui is right on point. Don’t read this and then fall back into Facebook again. Take it to heart and DO something about it.
“Successful people don’t try to do everything, but instead focus on the most important tasks.” – Brian Tracy
We live in a world where there’s Facebook, Twitter, Pinterest, Email, iPhones, iPads and computers. We have access to the Internet which contains billions of pages of information.
Yet even though we have all this great information and tools at our disposal, we still struggle to get the most important stuff done when building your blogging business. Aren’t these tools supposed to help us be more productive?
I was looking at the amount of time I used to spend on Facebook. It worked out to be around 1 hour per day. That’s 5 hours per week which is 20 hours per month which equates to 260 hours per year! If I reduced my Facebook time to 50% so it’s only 130 hours, I have 130 hours extra I can use to build my business, go to the gym, spend time with my family, writing books etc.
I believe the rate of information is growing exponentially. Today’s information such as SEO practices is going to be outdated in the next 12 months, maybe 6. Software used today will be replaced with better software tomorrow. New technologies will enter the market which will change the entire playing field.
Keeping up with the Jones is more like keeping up with the Apps. Don’t do that!
It’s time to take back control of your time and refocus on what is most important and critical to your blogging success.
Let’s not get distracted with the latest social media tool, application or magic technique, let’s continue focusing on our customers and the activities that serve them.
No matter which new software, application or tool enters the market, the fundamentals of building a blogging business never changes. Here are some of the activities that keeps you focused on serving your customers.
- Writing content rich articles for your customers
- Submitting guest posts to build your brand and finding more customers
- Creating videos that give value
- Creating audios that give value
- Build relationships with your subscribers by looking after them
Of course, a mechanic requires the right tools for the job, just like bloggers need the right tools for the job also. However, sometimes if you focus on JUST the latest tools, you can get sucked into the craziness of it and lose valuable time serving your customers.
Social Media Tools VS Email Marketing
One of my marketing campaigns I did with my blog site was to setup a Facebook like page and to generate as many likes as I could on it. I really did not have any idea what I was doing except most people said that you should get as many likes as you can so you can communicate with your subscribers.
It worked! I followed the plan and generated over 1,000 likes on Facebook in 3 days.
However, after several weeks of testing and measuring, I discovered that someone liking your Facebook page is not as powerful as someone reading your blog post and subscribing to you.
A Facebook like does not stay on their news feed that long as well, you have to continually advertise your story and also get them to interact with your messages so that they see your status updates.
I also used Twitter to advertise my blog, once again, a Twitter follower is similar to a Facebook Like, but it’s not as effective as someone subscribing to your list.
I also launched a brand new blog site where I grew my tiny list of 1 (my dog) to 90 subscribers in just 24 days. I did 1 product launch on that list of 90 people and the response was amazing. The income generated paid for all my startup costs, autoresponder service for several years and more.
90 Subscribers VS 1,000 likes on Facebook
After this social media experiment, I concluded that blog subscribers are far better than social media followers.
The fundamentals never change.
A blog subscriber is extremely valuable and should be served at all costs.
Email marketing which has been around for decades is still the most powerful media you can use to talk to your customers.
Therefore, it’s extremely important to continue focusing on the ball and serving your customers in any way you can through your blog content, email list and the value you create for them.
5 Action Steps To Keep You Focused And Frosty
“Stay Frosty” – Gaz from Call of Duty Modern Warfare 2
After many years of being an entrepreneur, writing 5 books, being an international speaker and traveling the world, I’ve discovered 5 key fundamentals to help you stay focused on your goals.
Here they are:
Action Step 1. Create a goal. Nothing happens until you draw the line in the sand and make a goal of what you want to achieve. Your goal must be something meaningful to you and something you’re really passionate about. Write down a specific and measurable goal you want to achieve within your blogging business. How many subscribers do you want and when? How many blog posts do you want to write by the end of X months? How many guest posts do you want to contribute to your community by the end of the year? Have a goal and make sure it’s achievable.
Action Step 2. Create a plan and work it baby. Once you’ve set your goal, write down a list of steps in order to achieve your goal. If you want to generate more subscribers to your email list, you could write down 10 ideas that will help you achieve that goal.
Action Step 3. Follow the Pareto Principle. Also known as the 80/20 rule. You know this principle, it’s about doing the small things that make the biggest difference in your life compared to the other things. When we start off in life, we are not given an instruction manual and we learn things by doing. Therefore, as you are building your business, keep learning and find the things that will make the biggest difference to your business.
Action Step 4. Spend every day focusing on that key activity. This is the key to success. Everything requires time and commitment. You can’t lose weight over night or get those six pack abs you’ve dreamed of by simply doing 100 ab crunches only once, it’s consistent action every single day that will compound into massive results. By having a goal and a list of steps, you are now equipped to begin working towards your goals every single day. You don’t have to do 100 different steps every day, just one step per day towards your goal. When you work every single day towards your goals, you create a life long habit of success. Remember, how do you eat an elephant? One bite at a time.
Action Step 5. Eat that frog. Not a real one of course One of my favorite productivity books of all time is by Brian Tracy “Eat That Frog”. The concept of this book is absolutely amazing and I’ve applied this to my life with incredible success. What normally happens is whenever you write down a list of things you need to achieve for the day, there’s usually one thing on that list which is the most important and the thing that you’ll usually procrastinate on. Eat That Frog is all about working on that one thing the first thing in the morning before you do anything else so that nothing bad will really happen for the rest of the day since you’ve already eaten your frog. Is there an activity that you procrastinate on and know you should do it? Just eat that frog first thing in the morning
Remember To Stay Focused and Just Do It
“The fundamentals never change” – Og Mandino
No matter what happens in life, there will always be new changes, new technologies and new ways of doing business. Embrace those changes however never lose sight of the key fundamentals that contribute the most to your online success.
The ability to stay focused and work every single day towards your goals.
Khoa Bui is a best selling author, international speaker, corporate trainer and entrepreneur. He has a passion for writing, training, traveling the world, building online businesses and more. He has a blog site SecretsEntrepreneur.com that helps Entrepreneurs create wealth in their businesses.