Email Marketing

Kevin Kelly said that it takes just 1000 true fans to totally make a living. 1000 true fans – who will all be on your email list – and you can make a living doing it. But, it also works as you build it up.

In this episode, we talk about how you can actually make money while you build your list. We talk about the very beginning of the blog profit funnel and how to structure it so that every new subscriber has the potential to turn into a customer.

We also talk about some basic metrics which will allow you to actually PAY to get people onto your list… and still make money as you do it.

This is the name of the game. 🙂

There’s lots of talk about how to get people onto your email list. But, then what? What do you SEND them?

This installment talks about where to draw material from to send to your email subscribers – both using your autoresponder and your broadcast emails. You’ll learn:
– The important mindset to bear in mind here, especially if you’ve been blogging for awhile.
– The simple tactic to use right after they subscribe.
– How to cross-promote different lead magnets
– The biggest mistake people make when sending a new lead magnet to their EXISTING subscribers
– How to identify “money posts” to send to your list

There’s no greater tragedy in this business then an email list which isn’t being used. This episode will show you how not to make that mistake.

Most bloggers who are building an email list have one list for their one blog. And this is certainly better than nothing… but it could be a LOT more effective.

In this episode, we discuss the use of multiple lists for one blog and why it is so much more powerful. You’ll learn:
– Why list segmentation is so important
– The most effective (and simplest) way to begin segmenting your list
– How you should structure multiple lists for your blog
– How to get people onto your “general list”

This is important for your success with email marketing moving forward.

Your autoresponder sequence is what allows you to put a large part of your business on automatic. At the very least, it saves you a lot of work.

But, what do you put in your autoresponder?

In this episode, we discuss 7 different strategies you can include in your automatic email followups. These strategies will allow you to provide lots of value to your subscribers, make sales on auto, AND get an ongoing flow of feedback from your subscribers which you can use to make better content for them.

Your autoresponder sequence is what allows you to put a large part of your business on automatic. At the very least, it saves you a lot of work.

But, what do you put in your autoresponder?

In this episode, we discuss 7 different strategies you can include in your automatic email followups. These strategies will allow you to provide lots of value to your subscribers, make sales on auto, AND get an ongoing flow of feedback from your subscribers which you can use to make better content for them.

In this episode, we delve into WHERE to host your email list. You’ll learn the 3 biggest mistakes people make when hosting their email list. You’ll also learn the 2 types of email hosts (and which type you should use). I then get specific and name names when it comes to the different hosts and which I believe you should use. This is a pretty core component of the blog monetization model, so we need to get it right.