Pricing

How Do You Figure Out What Price To Charge?

How Do You Figure Out What Price To Charge?

Figuring out your price for your product is usually a touchy subject. What if you price it too high and nobody buys it? What if you shoot too low? This is an episode you might want to have a note paper handy for before listening.

Is There Any Reason For Prices Which End In 7?

Is There Any Reason For Prices Which End In 7?

In the world of internet marketing, you very often see people price their products with prices that end in 7. $7…. $27…. $97…

Why do they do that? Is there some hidden psychological reason for this?

The answer is no, and this episode goes into it.

Setting Your Price Part 2 – When Is The Right Time For Low Prices?

Setting Your Price Part 2 – When Is The Right Time For Low Prices?

In terms of techniques to drive sales, the most common one out there is the low-ball the price. Put it on sale, offer a discount, put out a coupon. And sure, it works. For awhile. Until it doesn’t. See, low prices is really lazy marketing. And if you end up relying on it too much, it puts your business into a poor position. That said, there IS a good time to have low prices.

Does Ending The Price In 7 Really Matter?

Does Ending The Price In 7 Really Matter?

It is funny how some things just happen because “everybody knows that”. It is one big herd mentality. Nobody is being the leader, but everybody thinks everybody else is leading. And so it is with prices which end in 7. In the internet marketing field, people just end their prices in 7 as a reflex…