Product Creation

When it comes to giving your product a name, this is something you want to put some thought into and not just “shoot from the hip”. Don’t take the name of your product lightly. This episode can help you avoid problems down the road in your marketing.

For anybody who creates digital products for sale, there will inevitably come that concern of other people stealing it and making it available for free somewhere. In this episode, we’ll talk about tools you can use to protect your paid content from getting stolen (at least easily).

This episode is going to be fun… and that’s because I shed light on some of my big product creation screw-ups over the last 17 years. What can you learn from my mistakes?

Your entire business strategy depends on having effective products to offer to your audience. Preferably, more than one. And in order to do that, you need to be able to create these things quickly and effectively.
In this episode of Coffee Break, we’re going to talk about how to SPEED UP product creation.

Coming straight off an important discussion about how to build the different learning styles into your training products, we’re now going to move into some of the specifics on how to create an awesome online training course.

If you’re going to create informational training products that SELL, you’re going to need to make it effective. With that in mind, you need to pay some attention to specifically engineering your product to get the stated result on the receiving end: your student.

Most people create the product they think will be wanted and loved… then proceed to make the sales page and offer afterward. This can result in a flop.

I’ve been creating information training products for over a decade now – and this episode sums up 8 important tips I’ve learned over the years on how to make great products.

This episode is a bird’s eye view of the main product types you can make. I give the pros and cons of each, then we dive into the main types of information products.

In this episode, I discuss the PRE-SELL. Selling a product before you even make it. Not only is this a great way to test an offer, but it is also a way for you to generate some revenue (potentially) immediately because you can just create the offer out of thin air.

The concept of the “funnel” has been used in sales for years. And it is quite possible that you’ve heard the idea of the sales funnel before. In this episode of CBB, I outline what I call the blog profit funnel.