Those of us who are into tech blogging probably realize by now that this is a VERY saturated field. There are a LOT of tech bloggers out there and it is hard, if not impossible, to find a unique angle to a story.
Recently, Jason Calacanis made a very public departure from blogging. Instead of posting to a blog, he is moving his "blogging" to a private email list. His reasons? Too much pressure and constant in-fighting. He goes on…
Today the blogosphere is so charged, so polarized, and so filled with haters hating that it’s simply not worth it. I’d rather watch from the sidelines and be involved in a smaller, more personal, conversation.
Loren Feldman of 1938 Media also posted a video saying he thought tech was boring and that he is going to be moving onto other areas. Feldman has long been making humorous videos primarily for the tech audience. Feldman makes waves with his pull-no-punches style of humor. I actually find the guy pretty funny, although I think he goes overboard in how he deals with people.
Probably, although I would never tell anybody not to blog about technology. But, this is a very crowded niche for blogging and there really are only so many things to be said about anything.
Is it too charged? Too full of haters?
I think not. If Jason Calcanis attracted haters, then he needs to look at what he is doing to attract them. Is it as simple as people going after him because he is more successful? Perhaps. I don’t know what it is, but Calacanis seems to have a knack for attracting controversy and it gets to the point where you have to wonder if its all him.
From my perspective, albeit perhaps from a relative outsider, tech bloggers seem to be a pretty welcoming crowd. We’re all geeks and we all get excited about technology. A new microblogging site? We’re all flocking to it. A new device from Apple? We all want it. And, yes, we all willingly share our opinions about it, too.
It is very competitive, IF you choose to view it as a competition. There are, no doubt, many bloggers (especially in tech) who blog with the sole mission of becoming a so-called "a-lister". They want to be in the Techmeme leaderboard. They want to be in the cool kid’s club. I couldn’t sit here and tell you that I wouldn’t get a big grin if I was in that position.
Scoble, Gray and the other notable names in this game got to where they are because they were welcoming and because they are true, through and through geeks. Louis Gray, particularly, wasn’t exactly a newcomer to the world of tech blogging. He came into this field and just started geeking out and putting out some good, quality stuff.
The rules of blogging have not changed. You put out quality, you’ll get noticed. You participate in the conversation, people will come to know you.
So, Dying or Changing?
It certainly isn’t dying. The world of tech blogging changes little with the exit of Calacanis. Nor will it change much if Feldman stops making fun of it. Both figures attract controversy and then call foul when the most vocal group in the world – tech bloggers – reacts to it.
Yes, it is changing. A super saturated niche like tech blogging is evolving into a conversation that takes place as much on social media like FriendFeed and Twitter as it does on the blog. Not all blogging niches are like that, but tech is particularly saturated as a niche. The guys who end up being leaders in today’s tech blogging are the people who offer real value on all of their communication lines (blog + social media outlets) and who are personable and actively interact with others. Any tech blogger who is looking at it as a competition or who worry incessantly about the so-called "a-list" is just not going to do really well.
If you can’t change with the community, then I guess it might be easier to bow out and start blogging about something else.
Its about being a real person who loves tech just because.