I believe that any business needs to have a primary, driving motivation. And it has to be more than money. Money is a byproduct of serving others and fulfilling a mission – nothing more.
It might sound a little odd, but everybody goes through a phase where the acqusition of money is the mission. There isn’t anything wrong with it – not in the slightest. For me, it started when my tech site started to earn some money. Once that began, it began the game of trying to increase revenue.
However, it can easily steer you into oblivion. When your mission is only the chasing of money, then it easily leads one into all kinds of directions. There is no central thing guiding you. You end up buying too many information products, chasing a thousand different ideas at once – and ultimately just end up confused.
Don’t get me wrong… I work to earn money. I’m an unapologetic capitalist.
But, I also realize that money isn’t the product – it is the BYPRODUCT.
Others have called it “definite major purpose”, or “vision statement”. I call it the “big why”. It is the REASON you’re running your business.
While I have a number of things which drive me when it comes to this business, I will hone it down to two.
#1 – Information Marketing Is The Future of Education
I personally believe that our school system has failed us – utterly and completely. Simply put, we have some of the dumbest flock of graduates in the entire world. Too many people are unable to think for themselves. Too many high-school grads are functionally illiterate. And politics and psycho-babble have ruined what was once a good school system. For the richest nation on the planet (in theory, anyway), we have what is more likely the worse school system.
If that weren’t enough, it doesn’t keep up. Our world is changing – fast. And I don’t believe our schools are keeping up with these changes. The old ways are too entrenched.
I think traditional school and college is serving to ruin the thinking of the next generation. It suppresses creativity and innovation. It tries to fit students into a mold which may not suit them. And it isn’t a self-correcting system. These days, what passes for business training in a college is enough to be laughable, for example.
So, I think information marketing – a kind of digital home-school revolution – is the future. And we, as providers of quality information online – are at the forefront. People who are creating – and yes, selling – information online are at the forefront of creating a new industry. And I want to help others partake.
The Internet is a powerful education medium. People can choose to sign up for learning programs specifically tailored to what THEY want. They’re not pressed into some 4 year degree program. They don’t come out the other end loaded with debt that it takes a lifetime to pay off.
#2 – We Are Creating A New Medium Of Information
The old top-down form of media is dying. We used to get all our information from the media. Traditional media was – and is – corporate-controlled. It is often agenda-controlled, and it is ruled by money. If some information isn’t flattering to a company that throws a lot of money at the media company, that information doesn’t see the light of day. For that reason, we are LIED to every day by the mainstream media. Doesn’t matter what the political leanings are of that media organization.
For the most part, only independent blogs are today practicing what used to be standard journalism. Only independent online media sources have the balls to publish information that the big media would be afraid to. For example, big media is hyper-funded by big drug companies. This is why we see so many drug commercials along with “news” stories about the dangers and quackiness of alternative medicine. The industry of sickness is HUGE – these companies don’t want to give it up – and they use the media to control the minds of society and keep them sick. You don’t have to believe me if you don’t want to. Your call.
Only the Internet, for the most part, and the bloggers and independent minds online, have the cajones to publish what the mainstream media won’t. Even if they sometimes get it wrong… they’re at least more open about it than the regular press.
Where the “mainstream media” has failed, we’ll pick up the pieces. Blogging about what interests us. Sharing information with the world. We are the NEW mainstream media.
Communication is ultimately the solution to damn near everything. Our society will only thrive with the free-flowing of information. For that reason, I believe strongly in the citizen media, powered by blogging.
And to the degree that I can help these people do their thing, not give up, and receive the income they need to keep doing it… I’ve done my job.