Recommended Tools

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WP-Engine-Logo_Centered-224x300WPEngine – The Hosting I Use Personally
I host the Blog Marketing Academy with WPEngine. These guys know WordPress in and out. It is entirely managed, too, which means installs are easy, upgrades are automatic, backups are automatic. They even provide you with a private staging area for making changes to your site without messing up the public version.
optimizepress-smallOptimizePress – One Marketing Theme Does It All
In terms of marketing themes for WordPress, OptimizePress is the best. As of version 2.0, they have some truly awesome themes to give your business a very professional look. [Read my Optimizepress Review]
studiopress-theme-genesis-framework-wordpressStudioPress.
I did a fair amount of research into StudioPress versus Thesis, and I decided to go with StudioPress for my sites. Awesome theme framework, solid SEO, and solid foundation. Many child themes available in order to give your site a professional look – and responsive design (great for mobile readers)
elegant-themesElegant Themes.
These guys make great premium themes, and their price is about the lowest thing I’ve seen around. Can’t beat it. Used their themes a few times. Good stuff. (For More: Video Review)
hero_picTen Minute Pages
Ten Minute Pages is a tool which is vital to any serious entrepreneur online. It creates landing pages which turn your viewers into subscribers, and subscribers into buyers. Extremely intuitive and also the most flexible in its category, Ten Minute Pages is HIGHLY recommended. [For more: Video Preview | Ten Minute Pages vs. OptimizePress]
LeadPagesEasiestWay-250x250LeadPages
Also an easy-to-use landing page creator, LeadPages allows you to create high-quality landing pages. The primary difference between LeadPages and Ten Minute Pages is that LeadPages is much more “fill in the blank” and you cannot alter the templates at all, whereas Ten Minute Pages allows you to drag things around and make it your own. However, LeadPages has some awesome features and it is a powerful marketing tool, which is why I use it.
wishlist-memberWishlist Member
Hands-down my favorite membership site system for WordPress. Feature packed, easy to use, and integrates with most payment systems. And, the fact that it works on WordPress means you can use any other plug-in alongside side it to add features to your membership site.
gravityformslogo-150x150Gravity Forms
This is the most powerful forms plug-in for WordPress. Take everything you think is so awesome about the free contact form plug-ins and forget about it. You’ll find more uses for Gravity Forms than you even realize, it does so much. [Gravity Forms Review]
aweberAweber – My Recommended Email Marketing Solution
Aweber is, far and away, my recommendation for email marketing for most of my audience. Really great company, and they understand the needs of marketers. Been using them myself for years.
Office_Autopilot_OAPLogoOntraport Office Autopilot – Business CRM And Automation
When your business gets to a certain point, you need more advanced email followup sequencing and automation processes. For that, I turn to Ontraport Office Autopilot. The Blog Marketing Academy itself operates out of Ontraport.
nanacastsliderimgNanacast – Powerful Shopping Cart, and more.
My new favorite shopping cart, and what I now use for all of my products. Their interface isn’t pretty at all, but DAMN, this thing is powerful. It does pretty much everything you’d want, from a marketing perspective. If you sell things online – including membership sites – you should definitely check out Nanacast. No other system I’ve found does what this one can do.

Other Tools I Use

  • OptinSkin. Really great WordPress plug-in which will help you design and place opt-in forms on your blog. Use one of the many built-in designs, or make your own. Comes with full tracking, split-testing capabilities, and a number of pretty “ninja” features. I use it myself, and I recommend it.
  • PowerPay. One of the best merchant account providers around, and I personally use these guys for my merchant account needs. Awesome service, and they understand the way online marketing works (which is good). [Review of PowerPay]
  • Clicky. I use Clicky and really like these guys. I use them in addition to Google Analytics because (a) it is real-time, (b) it gives me an intuitive interface to get to the data I need quickly.
  • Evernote Essentials. Evernote is one of the most useful applications I use. I’m literally in it every day. But, Evernote is one of those tools that a lot of people don’t quite “get” right away. Evernote Essentials is an ebook that will have you using Evernote effectively right from the start. Highly recommend.
  • WorkFlowy. A free, web-based list application. On the surface, it looks extremely simplistic. However, with infinite nested lists, tagging and more, WorkFlowy is now my go-to app for managing all of my projects and breaking them down into individual tasks. Highly useful.
  • WPCurve. This is a WordPress support service, where for only $69/month, you basically have your own “web geek” to take care of WordPress tweaks and other technical items that you either don’t want to do, or don’t know HOW to do. Same day service for any job which will take them half or less. One helluva bargain.

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