If you’re going to consider yourself a PROblogger, it won’t take long for you to realize that sometimes the blog isn’t the best place to make an offer. Inevitably, you’re going to find yourself using a landing page.
A well-designed landing page that asks for an opt-in (for example) is going to have a MUCH higher conversion rate than a blog. Period. But, it is still just a page that you need to somehow send traffic to.
You can either do all the traffic generation yourself, or you can set the mini-site up such that it has viral component built right into it. Here’s how…
Landing Page 1.0
You create a simple opt-in page. As usual, you include some copy designed to entice interest. You draw attention to the opt-in. You will usually bribe them for the opt-in by giving them something of value for free.
So, you send traffic to this page and the page converts. Then, once the person confirms their address, you give them the free bribe and you’re done with it. Case closed. That person is now on your list and that’s what you wanted.
Here is a chart of this setup:
This is very workable. The only problem is that all the traffic generation to this landing page is from external sources. Your blog. Perhaps PPC advertising.
Let’s look at a better way.
Landing Page 2.0
Let’s take the sale concept and build a viral traffic generation system right into it.
So, right after the opt-in, the next page will have a viral component. My favorite so far is Viral Tweets. Each new subscriber can simply enter their Twitter username/password and automatically retweet a message of your choosing to all of their followers. In exchange for doing that, they get access to a SECOND bribe – more free content.
But, what’s happening here? Well, you’re exposing your message to their followers on Twitter. And this, in turn, draws in new blood to your opt-in page.
If you make that tweet compelling, this setup and work wonders.
Viral Tweets is my personal favorite, but the idea is simply to engineer a viral component into your landing page so that the traffic generation takes place automatically. You can still pile on some external traffic sources, but the viral component will only magnify the effects.
Oh, BTW, Viral Tweets also has a checkbox so that everybody who retweets from the form will also auto-follow you on Twitter. So, you’ll add them to your follower list at the same time.
Check out Viral Tweets. It is free, with an upgrade option you can check out.