A common theme I hear from new bloggers is the time demands of creating so much content. Then, people like me will tell you how important it is to do videos, too, and your reaction might be…
Are you Frickin’ kidding me?
You don’t have to be the superman of writing to be a good blogger. You just need to learn how to leverage your time effectively.
Leverage is getting the absolute most bang for your buck. Or, in this case, your time. Can you make one piece of content fit many purposes? Sure you can.
Be Everywhere
You don’t want your blog to be a little island, all alone out there in the vast sea of the Internet. In real life, sole survivors die. That’s you on your blog unless you do something to get people to your island. So, you need bridges.
All of the video sites. Podcast directories. Itunes. Article directories. You want to be out there, everywhere and anywhere. You want to encompass the Internet with your brand and your message, and all of it should point back to your blog.
So, does that mean you have to make videos? Then make podcasts? Then write some articles for the article directories? And sprinkle in a little actual blogging into the mix? Of course not.
The Magic Bullet
The magic bullet is simply leverage.
Here are some ideas to get you thinking:
- Write a blog post, then repurpose it, shorten it to 400 words or so, and post it in the article directory.
- Do a video. Take the audio and turn it into a podcast. Then, get the audio transcribed. There’s a blog post. Then, repurpose that yet again, there’s one or more articles for the directories.
- Write a report? Dictate it and turn it into a podcast.
- Recording a podcast? Ustream yourself doing the podcast and invite your readers to watch? Then, post the video directly from Ustream into Youtube. Again, transcribe it into print format for blog posts.
- Do a webinar? Record it, transcribe, yada yada.
- Need a product to sell? Take your blog content which is good and compile it into a digestible product and sell it. Don’t think that is shady. All the top people do it. A lot.
You get the idea? It is all about leverage.
Lastly, get help. If you’re serious about blogging as a business, you need a virtual assistant. That person can help you with transcription, repurposing, etc. Ideally, you should be able to create the content once and be done with it. Have the rest of it taken care of.
You can blog in first gear, or you can shift into overdrive. Your call.
David has been blogging for 15 years, and generating a six-figure income at it for the last 12. He is the founder of Blog Marketing Academy. 
David Risley has been building and operating authority blogs for 15 years, and operating a six-figure business doing it for a decade.
Leverage is key. Without it, everything is just too hard
Little creative ideas like this go a long way!
Our blog archives are full of some great content we can take and repurpose. We can repurpose it into all of those things you mention above. Some will say the lifespan of a blog post is 90 days. I disagree. I think it is 30. Why not dig the gold out of our archives and repurpose it. We can use it to get our readers to dig deeper and we can use it to keep our readers on our own blogs longer.
A blog being an island is a great analogy, and something I need to work on. Thanks again, David.
I just published two graphics to depict the process of repurposing content. I'd love your thoughts on them.
i get pretty much every ideas you try to convey..
it just like make an a into aaaa.. repurpose as you say..
like the idea, might consider to use it.. especially point no 1.
thank.
Takes practice to cover all those bases.
I can “see” what you recommend.
“Feeling it” and making it happen are a big hump to get over. I'm sure with practice it will become very easy.
And I've discovered I don't much care for how my microphone is sounding at the moment. Very gravelly.
I haven't ever really looked into the articles – thanks for prompting me to add that to my research and implement list!
David, Great Post.. gave me some new ideas.
Also found this site while back called Article Video Robot.. it takes your articles and makes them videos so now you can broadcast them out again..
Great advice once again. I guess for me it's a case of getting organised. Set up the processes that need to be followed and make them into a standard routine. You can probably tell I'm a Process Analyst by trade.
I have been struggling with my blog in regard to these issues. This list is very timely. Thank you, David.
I am still a noob with article (directory) submission… Do I need to submit unique articles per directory or can I submit the exact write-ups in my blog? I heard ezine does not accept duplicate contents.
Do we need to submit unique content per article directory submission, or can we submit the exact content found in our blog? I heard ezine does not allow duplicate write-ups. Sorry, noob question.
You definitely want to be everywhere to develop a presence in the blogosphere. You need to be out commenting on other blogs, posting on forums, on Facebook and Twitter, but the one thing that you should know is to make sure that you are building a relationship when doing these different things
I really don't want to swallow this concept before but after I have started putting in the work, I started to see the difference and the benefits of doing it.
Just takes a lot of work no way around it. But at least there's no secrets. You do the work or you don't
Congrats! It's always good to hear someones success story
In every industry, Leveraging is always a big asset.When it comes to blogging “Time is Money” so we instead need to focus on more important task then leverage the other
This one is self explanatory for everything –
“you need bridges.”
If you will be able to build bridges from everywhere to your blogs than you will get maximum traffic as well.
David,
I was submitting to article directories for a while, but I found that it was taking time away from my blog postings so I stopped. I really like the suggestion to shorten a blog post and then submit that to an article directory. I have not started doing audio or video yet, but I love the ideas you presented on how to repurpose your work.
Thanks for the tips.
Brad
WOW! There are so many avenues in which to take ones blog content. I never thought to repurpose post in such a way. But as I read your post it made perfect sense. Thanks
WOW! There are so many avenues in which to take ones blog content. I never thought to repurpose post in such a way. But as I read your post it made perfect sense. Thanks
Hi David
Awesome post and it has inspired a post from me.
I have done 3 podcasts in 1 hour after reading this article, all from content that I already had! So I have done a post to tell my readers about it and linked back to you.
My post will be published on 10th June 2010. I have content pre-scheduled before then! (I'm a massive fan of writing in batches and spacing them out!)
Look out for it!!
Nice post to hang on. I really loved it the way of the stuff provided in this article. This has given very useful information.
You gave nice ideas here. I done a research on the issue and learnt most peoples are agree with your blog.