A common theme I hear from new bloggers is the time demands of creating so much content. Then, people like me will tell you how important it is to do videos, too, and your reaction might be…
Are you Frickin’ kidding me?
You don’t have to be the superman of writing to be a good blogger. You just need to learn how to leverage your time effectively.
Leverage is getting the absolute most bang for your buck. Or, in this case, your time. Can you make one piece of content fit many purposes? Sure you can.
You don’t want your blog to be a little island, all alone out there in the vast sea of the Internet. In real life, sole survivors die. That’s you on your blog unless you do something to get people to your island. So, you need bridges.
All of the video sites. Podcast directories. Itunes. Article directories. You want to be out there, everywhere and anywhere. You want to encompass the Internet with your brand and your message, and all of it should point back to your blog.
So, does that mean you have to make videos? Then make podcasts? Then write some articles for the article directories? And sprinkle in a little actual blogging into the mix? Of course not.
The Magic Bullet
The magic bullet is simply leverage.
Here are some ideas to get you thinking:
- Write a blog post, then repurpose it, shorten it to 400 words or so, and post it in the article directory.
- Do a video. Take the audio and turn it into a podcast. Then, get the audio transcribed. There’s a blog post. Then, repurpose that yet again, there’s one or more articles for the directories.
- Write a report? Dictate it and turn it into a podcast.
- Recording a podcast? Ustream yourself doing the podcast and invite your readers to watch? Then, post the video directly from Ustream into Youtube. Again, transcribe it into print format for blog posts.
- Do a webinar? Record it, transcribe, yada yada.
- Need a product to sell? Take your blog content which is good and compile it into a digestible product and sell it. Don’t think that is shady. All the top people do it. A lot.
You get the idea? It is all about leverage.
Lastly, get help. If you’re serious about blogging as a business, you need a virtual assistant. That person can help you with transcription, repurposing, etc. Ideally, you should be able to create the content once and be done with it. Have the rest of it taken care of.
You can blog in first gear, or you can shift into overdrive. Your call.