The 10 Commandments Of Online Blog-Based Business

I recently sat down and created a Getting Started page for the Blog Marketing Academy blog. The purpose of this page was to help new arrivals to this blog get oriented, get connected, and know what I stand for. And, in doing this, I decided to list out some of the big "key points" that I have echoed many times throughout the years in various ways.

I recently sat down and created a Getting Started page for the Blog Marketing Academy blog. The purpose of this page was to help new arrivals to this blog get oriented, get connected, and know what I stand for.

And, in doing this, I decided to list out some of the big “key points” that I have echoed many times throughout the years in various ways.

See, I have a natural inclination toward simplicity. No matter what subject I tackle, my gut instinct is always to boil things down to the big ideas. And the subject of online business is no different.

While the various details of online business can find us deep in complexities if we want, I firmly believe that the basics are very simple.

So, here they are:

  1. A blog doesn’t make any money. A business makes money.
  2. Money is made by providing solutions to people’s problems.
  3. A business makes money by selling products.
  4. An online business doesn’t operate by a different set of rules. It is just a business which happens to operate primarily on the Internet.
  5. Marketing is the act of getting others to see the world the same way that you do, and then take action.
  6. Marketing isn’t a bad thing. Only dishonest, value-less marketing is bad.
  7. The most effective marketing online is done using content designed to motivate and help others.
  8. Attracting the right kinds of people to your site and business is far more important than attracting just anybody who breathes.
  9. Money flows where the attention flows. Gather attention from the right people, funnel it to a valuable offer. Make money.
  10. A business is a system. Certain things go in, and a final product comes out. The result is money. When money doesn’t result, the system is flawed and must be re-designed.

What do you think?

Do you agree? Think I should add anything?

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Responses

  1. Loving your list here David, particularly #1 and #10 and we actually could remove two points which could easily be integrated into other points but not going to mention which ones in order to keep the “10 commandments” line intact. 😉

    And btw, if I had to pick only one takeaway point from all of these, it would definitely be the first one: “A blog doesn’t make any money. A business makes money.”

    Something that plenty people online hate to hear but know it’s 100% true.

  2. A good list. Not wanting to be too pedantic (well maybe a bit) I would include services as well as products within point 3.

  3. Oops. One thing missing. Market. You can’t make a market. But you can make money from one. Thus, market research (as in keywords) is critical to quality traffic.

    Great post Dave. But even better is your commitment to keeping us all groovy and updated almost daily.

    1. Thanks, Peter.

      And, yes, I could easily come up with other points to make, but I was trying to keep it sexy at 10. 😉

      1. You are welcome oh-mighty blogging madman. After reading pretty much everything you’ve written over the years it’s become my gold standard to keep my eyes wide open for your new posts. Thank you and yes, I will be joining the academy next month.

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