As a blogger, do you need a business card? Here are 5 tips from 2009 on this subject, coupled with my NEW thoughts on whether you even need to worry about it.
This post was originally published in 2009. 10 years later, my view on this topic has shifted quite a bit. First, let me give you the original version of the post. Then, below that, I’ll give you what I think now. Enjoy!
Are you a blogger? Do you do any networking? Have a business card?
It is part of your personal branding. Even if you have business cards for your day-job, you should have one for the purpose of promoting yourself in your online market.
I just ordered new business cards because I have a few conferences coming up. I designed them myself (even though I am certainly no graphics artist). But, it brought to mind a few thoughts that I considered when designing my card. And I wanted to pass them on to you.
- Consistent Branding. If your blog has a logo, use it on your card.
- Use a photo. Some people may disagree with me on this one, but I like to include my photo on my card. Why? A lot of people are visual and might not remember my name when they get back home. By putting my photo on the card, they have a much higher likelihood of remembering me when they are going through a stack of business cards later on. You might also notice that I used the same exact photo that I use here on my blog, on my Twitter profile, Facebook, etc. Why? Consistent branding. Visual continuity.
- Move the old-school contact info to the back. My snail mail address and phone number are found on the BACK of my business card. Why clutter the front of the card with stuff most people won’t use? My target audience is primarily people who are also into blogging and social media. They are a lot more likely to email or tweet me than send me something in the mail.
- Social Media. Along those same lines, I highly recommend you include your Twitter URL, Facebook, LinkedIn, etc. You want people to connect with you and interact with you after meeting you, and that is done with social media.
- Use the Back. Don’t forget all that real estate on the back of your business card. Why not use it? In my case, I used the logos and URLs to my major web sites. Some people also put in a benefit-oriented call to action on the back. Do something with it.
Don’t make the mistake of thinking that blogging isn’t important enough to warrant a business card. As I’ve said a million times, if you want to make a business-level income with your blog, you have to treat your blog like a business. Well, a tiny little part of that is having something to offer when somebody asks “Do you have a card?”
A Decade Later. Do You Still Need A Business Card?
The post above was written about 10 years ago. Back then, I traveled to a lot of conferences and therefore I did keep business cards for that purpose.
However, that is really the ONLY purpose I can think of for having a business card. Especially as a blogger.
If you travel to a lot of networking events, then people still use business cards. If you’re doing something where people might want to follow up with you later, then you need to have something to give them when they ask.
Aside from that, however, business cards are mostly a waste of time. I’ve seen my share of brand new business owners who spend way too much time on stuff like this in the beginning than on actually building their business. They’ll worry about business registrations, taxes and things like business cards… where what they should be doing is really establishing the framework that actually makes a business.
So, unless you have a lot of networking events coming up…
Don’t waste time designing and printing your business cards.
I still have a stack of cards in my desk drawer. I think I ordered 500 of them at the time. That was several years ago. I think I’ve given out maybe 5 of them. The rest sit there… in the drawer. Doing nothing.
Instead, do something more productive.