A lot of bloggers out there want to make money doing it, but the way it is being approached just isn’t going to work.
I’ve said it about 2 billion times by now (I’ve lost count), but a blog is not a business. It never will be.
Yet, I see a lot of bloggers that, when they sit down and work, all they focus on is writing that next blog post. Really? How’s THAT going to make a business for you?
So, I thought I’d sit down and create a simple list of problogging TRUTHS. Understand these – APPLY it – and you’ll be further ahead.
#1 – A Blog is Nothing But A Marketing Platform
That’s all it is. It is a communications platform with the sole purpose of attracting and communicating to people en mass. Where you SEND that attention after you’ve gained it is the important factor when it comes to the effectiveness of the platform.
If you look at all the departments which would make up a real business (accounting, personnel, production, quality control, etc.)… marketing is only one of them. It is an important department, but it is only one of many. And, along that same vein, you should think of your blog as only one cog in a much larger machine.
#2 – Your Product Isn’t A Blog Post.
When you sit down to work on your online business, if the first thing you think of is that you need to write some blog posts – then this rule is for you. 🙂
All businesses – in order to exist at all – must create a product which is exchangeable for money with the public. If you produce nothing which is exchangeable for money, you don’t have a business. You have a time-sucking hobby.
So, what do you MAKE?
In my business, I produce products designed to help my customers achieve certain things. THAT is my product, and my goal is to create as many customers as possible who are happy and have achieved the result they signed up for. My product isn’t traffic to this blog. It isn’t blog posts. It isn’t followers on social media. It isn’t comments.
If you don’t have a product yet, get started on that right now. Even if it is just a cheap ebook, you need something to sell. Even if your goal is to make money with ads, then THAT’S a product. Your product is eyeballs on an advertisers’s website, in that case. So, go PRODUCE it.
#3 – Action is Everything.
Reading blog posts all day doesn’t get anything done. Socializing on Facebook and Twitter isn’t the same as working. The only thing that gets things done is… GETTING THINGS DONE.
Real, concrete action that is directly aimed at at making the things that need to be made to further your business.
And, again, it should be repeated…. marketing is only one facet of a functional business. And, your blog is part of marketing. If you’re not taking action on other things, you’re not really moving forward.
#4 – Listening is More Important Than Talking
As bloggers, we tend to get into this mode of constantly talking and having other people listen. We all want an audience and, to some, fame seems to be important.
However, listening is actually more important. When you really LISTEN, then there will be no guesswork when it comes to what to write about, what kinds of products to create, what niche to go into, etc. You only struggle with those things if you’re not really LISTENING.
As I’ve said before, this is about two-way communication. It is about listening, acknowledging, and helping. When you do that, this business gets a lot easier.
#5 – Help People Achieve Happiness
All people are simply trying to achieve more happiness and better levels of living for themselves, while simultaneously working to avoid sources of pain. That basic human endeavor is the core of all successful products. When you really understand this and use your platform to further this basic drive, you’re going in the right direction.
If your blogging is just talking about yourself, you’re not necessarily helping anybody (but yourself) achieve happiness. You’re not necessarily helping them.
So, whatever you blog about, how can you help people? How can you go over and above and really help? You’ll attract them to your blog because of their interest in some topic. From there, they’ll only stick around if you connect with them and help. You need to have a value proposition in their lives.
There’s obviously a lot more specifics that go into six-figure blogging – and I’ve been talking about those specifics on this blog for the last 3 years, and in the many training products I’ve created.
But, in the end, these rules are pretty important if you’re gonna make it, don’t you think? 🙂