TBP004: Blog Evaluation Checklist: What I Look For When Consulting People On Their Blogs

I get asked to evaluate blogs a lot, either privately or for members of my various training programs. In this episode, I’m going to share some of the key things I look for in determining whether a blog is laid out well for grabbing attention, holding attention, converting visitors into readers, getting people onto an email list, and much more.

[powerpress]

I get asked to evaluate blogs a lot, either privately or for members of my various training programs. In this episode, I’m going to share some of the key things I look for in determining whether a blog is laid out well for grabbing attention, holding attention, converting visitors into readers, getting people onto an email list, and much more.

In this episode, you’ll learn about:

  • The #1 priority of your blog
  • The mental state most people arrive on your blog in (and how this impacts how you must do things)
  • 4 of the big “no-no”‘s I see people doing with their blog homepages
  • The true purpose of your blog’s byline and why you MUST get it right.
  • Why you should AVOID most of the built-in sidebar widgets in WordPress.
  • How many people screw up their blog’s navigation menu.
  • How most bloggers totally screw up their about page.
  • And a lot more.

Resources Mention In This Episode:

And, as promised…

Blog Self-Evaluation Checklist

CLICK TO DOWNLOAD CHECKLIST IN PDF

I hope you enjoy this episode.

If you found it valuable (or any of the last 3 episodes), I’d truly appreciate it if you take a moment to subscribe to the show in iTunes and rate/review it inside of iTunes. It’d really help me out. 🙂

Thanks for listening!

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About David Risley
David Risley is the founder of the Blog Marketing Academy, a 20-year veteran blogger and online entrepreneur. His focus? Building a reliable, recurring business around his "lifestyle" and the lives of his students. He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids. David also likes to talk about himself in the third person. In bios like this one. Read his full story.
  • Hey David, another great podcast session. I don’t have an IPhone, but borrowed one so I could leave you a review and rating!
    Hopefully by the time I finish the rest of these you’ll be working on the next one. 🙂

  • Sabrina Glozeris says:

    Hi, David. Just found your blog/podcast today, your name was mentioned over on BlogcastFM. I just started a new blog in the past couple of weeks, so I’ve found this to be quite helpful. I do have a question regarding opt-in email lists. You mentioned in your first podcast to start one from the beginning. My blog is about 3 weeks old so it definitely fits that definition. However, you also, in this podcast, mention that you should offer an incentive to sign up for the opt-in list. As a new blogger, I don’t have anything to offer. I don’t have an ebook or a guide, about all I could offer someone is a stick figure I drew in MS Paint. 🙂 Any suggestions on that?

    Thanks for your podcast, I’m really looking forward to future ones!

  • Excellent post. I want to thank you for this informative read. Keep up
    your great work.
     

  • Hey David,

    Just downloaded your checklist and boy am I doing so many things wrong!

    At least my byline is that I’m currently “learning about IM” although that byline is super boring but I can’t think of anything better yet.

    Going to re-do as much as I can from the checklist you’re providing.

    PS. I listened to the podcast right here on the blog, so this is where I’m leaving you my feedback. 😉

  • David says:

    Hi David 

    Thanks, I thought this was a great podcast, and got me thinking about my about page.  

    David 

  • Cash says:

    Love the check list, look like I have some work to do!

  • Shlomo Skinner says:

    David:
    I just had a chance to listen to this podcast. I’m now downloading the check list and plan to examine my blog step-by-step.
    Thanks,
    Shlomo
     

  • Eric says:

    Awesome stuff, Dave!

    I know a lot of people still don’t get the whole thing about the opt-in list and what to do with that on their blog. At least put it on the side bar but more places than that if you’re serious about it.

    I also wanted to comment on the about page. I do agree that it should focus on what your blog does for your readers but maybe also to have a link to a longer story about how things came to be for those who have been regular visitors and want to know more details.

    Do you think that might hurt your blog or help it for those who want it?

  • Remco Tevreden says:

    Like this episode! I think my blog is passes pretty much your check points.
    I do not completely agree on the about page. My feeling is that the more personal information you give there, the more chances you actually connect with readers. I am talking about hobbies, children etc.

    Another tip for next time is to number your subtopics in the podcast.

    Have a great one!

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