A lot of bloggers have a big problem. This problem plagues them despite all efforts to monetize their own blogs.
That problem is… A crappy attitude about marketing.
What I’m about to say may hit home. I’m going to go for the jugular on this, because it is absolute suicide to an online business. If I offend you, then perhaps it is because I hit a little too close to the truth. Here we go:
Do you want to make real money with your blog? OK, then answer this:
- Do you think that internet marketers are mostly scammers and despise their methods of selling to you?
- Do you get nervous that your audience is going to get mad at you when you try to sell them something?
If you answered “yes” to either of those questions, you’re doomed. You’re just doomed. I’m not even going to bother to sugar-coat it.
Marketing is simply the practice of getting other people to agree with you. That’s it. It doesn’t have to mean sales. The fact that marketing is framed under such negative vibes by many bloggers is, well, just plain stupid.
The reality is that ALL bloggers are in the business of online marketing, whether they sell something or not. You want people to think your blog is pretty good and keep coming right? That takes marketing.
But, you said you want to make money. So, what about that?
If you answered yes to either of those questions above, then you come try to sell something, how’s that going to work? Well, it won’t work. What it leads to is PROPITIATION.
You sit there and GROVEL at the feet of your reader. You try to convince them that you’re OK because you’re not one of those “bad” marketers with sales letters and high prices. And because you’re so unsure of yourself, you low-ball the price to some insanely low figure. So, instead of actually marketing the e-book, you GROVEL like a little girl with your low price and hope people will feel enough compassion (because you’re not the evil marketer, remember) to take a gamble with a few bucks on you.
Oh, come on!
You don’t make sales by lowering your price and trying to tell people what a good person you are for not trying to sell it to them. That’s insane. And, that’s a sure-fire way to never make any money online.
The “buy it if you want it, and if not, whatever” approach doesn’t work. The “buy it because it is so cheap” approach is failure. Absolutely no value proposition.
Groveling doesn’t sell. Propitiation doesn’t sell. Do you want people to buy because they feel sorry for you or because they think you actually have something worth buying?
Nobody is going to buy from you because you’re the anti-marketer. They’re going to go buy from the people who DO market. Why? Because people respond to good marketing. Always have and always will.
So, while you sit there in your little high-and-mighty dream world, thinking you’re above the tactics of internet marketing, I hope you enjoy having little to no online income. Because that’s exactly where you’re going to stay.
You CAN be a blogger and a marketer at the same time. All the successful bloggers are. The key to good marketing is authenticity and offering real value to the reader. Do that, then act like a man and start telling people, with confidence, that what you have IS valuable.
Quit the propitiation. It is the digital equivalent of hanging a cardboard sign out on your website and begging for spare change.