A Blogger’s Checklist for Guest Posting On Other Blogs

Writing guest posts on other blogs is just plain smart. It exposes you to other audiences and does help grow your blog’s traffic. But, how…

Writing guest posts on other blogs is just plain smart. It exposes you to other audiences and does help grow your blog’s traffic. But, how should you approach doing it?

I have compiled a quick series of bullet points that will maximize the effectiveness of guest posting.

  1. Know the Audience. It is important that you know who you’re talking to. Additionally, choose blogs that are relevant to your own blog.
  2. Form a relationship with the blog owner. It is best when you have some common bond with the other blogger. I meet a lot of bloggers at conferences. That provides a way to create a relationship with them. Even if I don’t have the chance to have an in-depth conversation with them at a conference, the fact that we were both there is a common reality between you. I met Darren Rowse of ProBlogger and talked with him for quite awhile at BlogWorld Expo, and last week I did my first guest post on Problogger. Networking ALWAYS helps.
  3. Just Write It. If you send the blogger an email asking them what they want you to write about, they’re probably going to ignore you. If you have an idea, just write it and send it to them. Let them judge it.
  4. Make the guest post some of your best stuff. Do not approach guest posting from the standpoint of saving your best stuff for your own site. You need to provide really good material for the host blog because it represents you.
  5. Send the post in an easily digestible format. You want the host blogger to be able to do something as simple as copy and paste and that’s it! Make it EASY to post your guest post. When I sent my post to Darren, for example, I pasted my article (with HTML) into the email underneath my email signature. I also attached it as an HTML file. The HTML in that article was VERY simple.
  6. Include your bio. Most guest posts include a small link and blurb about the blogger which links to his/her blog. Write this yourself and include it with your guest post. Keep it short! Long bios are annoying, take too much space, and the host blog isn’t going to want to post it. So, be pithy. Likewise, send this phrase with HTML. If you want to link to your blog, include the full HTML for that link.
  7. Interact with Commenters. If your guest post is published, you should monitor any comments which are posted in response and respond to questions. Be approachable.
  8. Welcome new readers. A little trick…you might want to provide a custom welcome message to any new readers who arrive to your blog from the host blog. Set up a plug-in like WP Greet Box. This way, you can welcome new readers specifically from the host blog and welcome them to the fold, ask them to subscribe to your RSS feed, etc.

So, in short, provide good material and make the act of posting your post to the blog as easy as you possibly can for the host blogger. From there, you might want to explore following up with additional guest posts to the same blog so as to solidify your position within their audience.

Lastly, yes, I’m always open to guest posts on this blog. If you’ve got an idea, send it over.

About David Risley
David Risley is the founder of the Blog Marketing Academy, a 20-year veteran blogger and online entrepreneur. His focus? Building a reliable, recurring business around his "lifestyle" and the lives of his students. He has this weird obsession with traveling in his motorhome around the country with his wife and 2 kids. David also likes to talk about himself in the third person. In bios like this one. Read his full story.
  • Muzi Mohale says:

    Great tips David, I welcome guest posts on business travel and tourism content.

  • Excellent Tips David, such a motivating article… Thanks 🙂

  • J.D. Meier says:

    I agree with just write it. Don’t have them have to be on your writing. Seeing is believing.

  • Gina says:

    Valuable tip, especially as it’s straight from the horse’s mouth, so to speak!

    Thanks for sharing it.

    Gina

  • Wesley says:

    Great tips. It’s not just writing the guest post, the work happens after you do that (Replying to comments, etc).

    One thing I would suggest is to install a plugin that shows a message based on the referrer, and use that to welcome these users to your blog.

  • Wesley says:

    Oh no.. lol, I guess I didn’t read your article well enough.. You caught me. (See my comment above)

  • Chadrack says:

    This is really eye-opening especially that piece about making it simple for the blog owner to publish the article. Putting it in a html format really makes it easy indeed.

    I’m looking forward to using guest posting as a strategy for promoting my blog in the coming year.

  • Kim Kinrade says:

    Hi David,

    I have been blogging for a 1 1/2 years and have made piles of mistakes. However, like Edison I now know a 1,000 ways NOT to do it.

    That said, I sure wish I would have found your blog a year ago!

    Thanks and keep up the great posts!
    Kim Kinrade

  • David says:

    Thank you, Kim. But, you found me at a good time. This blog wasn’t here a year ago! 🙂 I used to have one called WebbyOnline, but it was a rather dead blog for awhile. I moved all those posts over here and now I’m going for blood. 😉

    Nice to have you onboard.

  • The point about it being ready enough to copy-and-paste is one that should be followed when sending guest posts over. A seamless transfer is something that is quite enjoyable to perform, and that is a good feeling to provide to the site hosting the guest post.

  • guest posting on Bloghology Social Network is available.

    Start connecting, blogging and sharing on the first social network similar to facebook but for the Blogosphere

  • TonyB says:

    Hi Everyone,
    I have a carpet cleaning business in Houston,TX that was doing pretty good until the economy went bad, and with it my clientele. I have a website for the business but I dont
    know what I have to do the get it to show up in a search. Right now it’s somewhere in the yahoo/google netherworld (LOL).

    Is there someone on here that can give me some insight or know of anyone that coud give me insight on how I can get my local website on the front
    page of a Yahoo or Google search to increase my business without it costing me 5 or 10k $$$? If so please share with me.

    I thank you and my hungry over-eating children thank you.

    thanks,

  • Gina says:

    TonyB, your clients’ carpets are still getting dirty, so why not extend the website to include advice on how to clean your own carpets?

    You could give away a free report with carpet maintenance tips to get a mailing list, then offer carpet cleaning products and equipment for sale, get AdSense ads on your site, affiliate products, etc.

    Once you get the snowball rolling, if you do it right it will take care of itself, i.e., people will find you if you use the right keywords and the more they visit you, the more Google will like you.

    No need to spend any $$$ at all, just your time and some patience.

    Gina

  • Matty Byloos says:

    # 3 seems key here, what with all the ways we tend to sabotage our own success — don’t wait for someone to tell you to do something. do it. if they don’t want the content, it’s not like it’s going to be a waste. you can publish it yourself…

  • Patrick says:

    When you mentioned attaching the file as an HTML after your signature, are you creating it in Word or another editor prior to copying and attaching it.

    I ask, because Word, AbiWord, and OpenOffice Writer create “HTML” files, so I would like to know what editor you prefer to use (even if it’s creating in notepad).

    Have a great day:)
    Patrick.

  • Patrick says:

    Just an edit on my last comment. I included an html tag with a space in it, thinking that it would show up. So the last part of the final sentence should have read (even if it’s creating {html} in notepad). Hopefully it shows up this time with the brackets instead of the <‘s.

    Have a great day:)
    Patrick.

  • graham_vincent says:

    Most of the same techniques apply for your site as for the blogs discussed here – get good quality information with your name attached out there on the web.
    I like Gina's idea about posting carpet cleaning advice on the site, but also post or offer it elsewhere making sure that there is a link back to your own site either in the information or in the signature/resource file.
    There is lots of good information out there about how to do this without spending money, but it will take some work on your part. Some of this info does have a price but there is often a free “back door”…

  • Ecommercewebdesign says:

    I totally agree with you David. Thanks for sharing these excellent tips with us. Keep posting.

  • Hi David. I really like the tips you have shared with us. It really helped me a lot and will be referring my friends about this post. I keep seeing articles like these. Keep blogging.

  • vps hosting says:

    WOW… What a post. I never come across such a lovely post which is very well written, to the point and have every thing which a target customer is looking for. Thanks for sharing a wonderful post. 🙂

  • imergent25 says:

    Hi! David its really one of the nice psot and tour,traveling is one of my favorite so I like this post very much,Thanks for giving one of the best informations which I really like a lot.Waiting for your updated one,this is very nice post.Thanks for this and keep up post continue.

  • iMergent020 says:

    Hi! Looking great like your site which is very informative and innovative tips,which helps me a lot.Thanks for the innovative one.Keep up post continue and stay tune with us.Thanks for the innovative one.

  • iMergent456 says:

    David Its one of the nice creativity,I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.Thanks a lot…………:)

  • ecommerce says:

    Fascinating article. Exactly what I was looking for. Thanks for the great tips. I would like to say thank you for this post.

  • imergent420 says:

    Hi! Its very creative and one of the innovative post which I like a lot,This is very informative also which I like a lot.so keep up post continue and stay tune with us.Thanks

  • Apx Alarm010 says:

    Hi! Pretty post and really impressive thinking,I like the presentation,your style of writing.The informations are really helpful for the newbies like me.Thanks for the fabulous information.Keep up blogging continue………:)

  • Excellent Tips . I think the tips of this article are so much useful for beginner like me.Thanks for sharing.Keep blogging.

  • Wonderbra says:

    This is a fabulous post. Thanks for the excellent tips. Found these informations worthy as i am new to this blogging world. Thanks a bunch for sharing this post with us. Keep blogging.

  • Some informative tips peter.Thanx for sharing such tips with us.It works.Good topic for discussion…

  • Thanks for an insightful post. These tips are really helpful. Again thanks for sharing your knowledge with us.Keep up the good work.

  • i love your article, its really useful for people like me who know nothing about blogging and are just getting started.Thanks for these informations and your insights.keep blogging!

  • Bruce Inouye says:

    David, I totally agree that you must reach out to other relevant bloggers to your topic. And the “subtle” touch is the best way to approach it.

    As one internet expert said, “own more of the internet space,” which I take to mean spread the word of who you are and what you do to the largest possible space on the internet. You will eventually gain a targeted audience.

  • Brenda Cuby says:

    Great tips, I really need to do more guest posting, will try and schedule it into my timetable

  • Sean Smith says:

    Great article David! Heh, funny thing, I'm in the process of writing a guest article to send to you! Thanks for the tips… 😉

  • Thank you for this post. I am new to your blog and get really very nice. I will keep visiting your blog.

  • David Risley says:

    Yeah, been getting a lot of guest posts lately. 🙂 Look forward to seeing it. Might not be able to post it until the Blog Masters launch is done with, though.

  • David Risley says:

    Sounds like a John Reese statement. And, yeah, he's right on that.

  • Sean Smith says:

    No worries my friend, I know you're a very busy man what with the Blog Masters launch and a new addition to the family coming soon. I'm never in a rush and view all this as one big, fantasic, fun filled ride!

  • Bruce Inouye says:

    Yup, you got it right! Good ole' John R!
    I gotta give you kudos on where you are going with your blogging and blogging methods. Keep it up David! I'm a fan…

  • PY Ton says:

    Comments posting in blogs as a gust are really nice way to participate in discussion on all the categories post. Actually, I am from Krabi, Thailand and looking for travel and vacation home rentals categories blogs.

    Nice and useful post… Thank you David

  • Hi,

    David, I agree with you. Thanks for sharing such useful tips. Great topic for discussion…

    Regards,

    Sherry

  • Hi,

    David, I agree with you. Thanks for sharing such useful tips. Great topic for discussion…

    Regards,

    Sherry

  • Nice ideas and useful tips… Thank you David. I am new to this blogs and got the facts of blogs posting as guest. Today morning I am searching the ideas and tips where we have to start my blogs post. Finally I got it….

  • Oh no.. lol, I guess I didn't read your article well enough.. You caught me. (See my comment above)

  • qqqq says:

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  • Excellent post, this explains why people should let other people guest post on there blogs.

  • Six figures!!!!!!!!!!!!!!!!!! really? I must be doing an awful lot wrong, I shall make amends right now by adding you to “my favorites” and I intend to read everything you have done. Really inspirational. thank you

  • Surfer Boi says:

    This is a great blog and important tips that I need to follow! Thanks for posting this!

  • Holiday Cottages Mid Wales says:

    This is really informative blog for the people who don’t know completely about the purpose of blog. The tips are very useful and meaningful.

  • Fashion Trends says:

    Excellent post, this explains why people should let other people guest post on there blogs.

  • Excellent post, this explains why people should let other people guest post on there blogs.

  • Htc News says:

    Excellent post, this explains why people should let other people guest post on there blogs.

  • Guest blogging is great and good, but the content should be quality and unique, then its worthy. Thank You

  • Building a connection with other bloggers is priceless. So make sure you are always giving out your very best. 

  • Amazing Checklist…..

    Thanks for Sharing !!

  • Donniel says:

    Thank you! I was just invited to contribute to a blog and I was lost. Appreciate the help.

  • Agata Matusz says:

    This is such a practical advice – exactly what I was looking for! Only one question.

    Is it a normal practice that if you guest blog for someone that content cannot be published anywhere else beforehand? What if it’s already published on your own blog and you feel it can be relative to some other blog/website? How would you approach it then?

    • David Risley says:

      Yeah, it is just bad form to send duplicate content to a blog as a guest post. You always want to make sure it is unique. And, if you feel one of your blog posts would be a great fit, then rewrite it before sending to them so that it isn’t a duplicate.

  • Hello David,

    Good Work.
    I agree with your each and every point. You should have to follow some guidelines to approach someone for guest post like your approach should be very simple and straight forward, try to avoid lengthy emails because it will take more time for bloggers, show your best work with them, provide them topic that you would like to write etc. It will work well if you follow these guidelines for your approach for guest blog.

    Thanks
    Allyson

  • Hi David,

    Thank you for the helpful advice and appreciate your candid insight into how to connect proactively with professional bloggers. I’m currently putting my 17+ years marketing and communications experience towards the launch of a new (and one-of-a-kind) estate organization software and believe very positively that it can help individuals and families in all economic brackets start and keep their personal and financial affairs in order.

    I’ve researched the most proactive and influential bloggers in the financial planning/ personal financing fields and am ready to contact them.

    Since I also receive unwanted emails/pitches from companies and individuals because of my current position in social media management, I am very leery of “bothering” anyone and thought that if I touched base with them first and ask permission to send the software to them to test and keep for themselves, it may open a few doors.

    Do you think this is okay to do? Most bloggers may not want to share their mailing address, and I completely respect that. Our software is not cloud-based or “downloadable.” It exists on a credit card flash drive that cannot be copied, so it has to be sent to be tested and reviewed. Again, they get to keep the drive and hopefully will find it useful enough to blog about it to their followers.

    I am also interested in the 30-Day Blog Transformation Challenge and will check it out! Appreciate your willingness to share your expertise. It is very important to “share the wealth” – nothing builds credibility more in the realm of social media than that!

    Thank you and appreciate any feedback you may have.

    Cheryl Walters

  • mungose says:

    Great tips … my blog offers guest blog posting about technology .. so anyone can write there …. techitcorner . com see you there 🙂

  • Guest blogging is great and good, but the content should be quality and unique, then its worthy. Thank You

  • Thanks for your helpful article. I am new at this, but very interested in improving. English is my second language, so its hard to write fluently, but will keep trying…

  • Really Helpful post David. One of the things that is not cleared. Can I use my affiliates links in guest blogging? For suppose I write some reviews about anything so can I use ?
    Thanks.

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