The truth is out there.
But, “they” don’t want you to find it.
Those two sentences more or less sum up the jist of the Fox hit show, The X-Files. Mulder and Scully, out there in a search for the truth. Funny, that word “truth”. As if it is some far-flung thing that we can’t quite grasp. Yet, the famous “they”…. well, they get it. But, they want to keep it to themselves.
Funnily enough, the X-Files show even had a secret group called “The Syndicate”. These were the guys who formed a cabal in the U.S. government to keep the conspiracy under wraps. They were the bad guys. Ironic title for the group, given the recent uproar over the so-called internet marketing “syndicate”, with Frank Kern as the supposed gang leader. Is Kern the smoking man? 😉
It seems to be human nature to suspect hidden truths. That human nature also bleeds over into the field of internet marketing and blogging. How do I know?
I see the survey feedback. When I ask my audience what they want, I get a lot of great answers. However, I also see a lot of answers which assume there is something more complicated going on than there is.
People want to know my secret of success. The truth is I don’t have one.
People want to know my step-by-step methods for getting my blogs going and going full-time. The truth is that I didn’t know my ass from my hand when I got into this gig. I wasn’t following any kind of system. I made it up as I went. The road to success online isn’t A-to-B. It has a lot of twists and turns and the map keeps getting rewritten.
People ask me for ways to build traffic, build a list, and to “tell me stuff that hasn’t been said by everybody else already.” The truth is that if “everybody else” is saying it, IT IS PROBABLY BECAUSE THAT’S THE TRUTH. Do you honestly think we’re sitting in a back-room strategically keeping secrets from you, our audience? Get real. We may all have different approaches, but it all basically comes down to the same stuff.
Here’s the funny thing…
People have told me they understand that this stuff is real work. They talk about how the “internet marketers” are selling “get rich quick” stuff and that they know better. They rile against internet marketing tactics. But, I’ll tell you… when I see the survey feedback, time and time again bloggers want the easy button. And they sit back and wonder why so many products out there look the same and use the same kinds of marketing.
The so-called internet marketing “syndicate” is in business because they provide products the market wants. Where there is a demand, there will be supply. Basic economics, my friends.
The truth isn’t out there yet hidden… it is everywhere and in plain view. Every blogger who has talked about how they found some success with their blogging is giving you the truth. If we’re all more or less saying the same things, well that should tell you something. The problem isn’t that you haven’t stumbled onto the right tidbit to send you to the stars… the problem is that you’re not applying what you’ve read.
Lemme Get All Col. Jessep On Ya…
You want answers?
Do you think you’re entitled?
You want the truth?!
Well, maybe you can’t handle the truth! 😉
Son, we live in a world…. [just kidding]. 😉
The truth is that you know the truth already. You just need to act on it. Some of us in this blogging niche might be able to make your jobs easier through 1-on-1 help or courses we create, but at the end of the day, you know the truth. You know just as much now as I did when I started. Probably more, actually.
Take what people like me say, see if it makes sense for you. If it does, apply it. If it doesn’t, then don’t. But, please, for the life of me, don’t sit on your hands, do next to nothing, and then turn around and ask for tips and tricks that not everybody has said already.
Because, one day, you’ll hit a new level online (hopefully). And you’ll come to me and tell me it really is kinda simple and that I was saying all that stuff all along.
And, like Mulder, I’ll say, “I know. I’ve been saying that for years”.