TBP022: Brick-and-Mortar Businesses Should Be Blogging. Here’s Why – And How.

Does a local "brick and mortar" business really need a blog? Should they be interested in online marketing? If you're a plumber, a dentist, a chiropractor, a lawn service - whatever it is - should you be blogging and doing online marketing? This episode covers that issue - as well as many of the usual concerns of a small business thinking about their online marketing strategy.

Not long ago, I was looking for a local contractor to do a little work on our home. So, what did I do?

I went and searched Google for local contractors who would do what I needed. I came up with several potential business and then I checked out their sites. And I noticed something…

Their websites SUCKED.

As a person who does new media marketing and knows the power of it, I saw a TON of glaring holes in their marketing.

But, here’s the question…

Does a local “brick and mortar” business really need a blog? Should they be interested in online marketing?

If you’re a plumber, a dentist, a chiropractor, a lawn service – whatever it is – should you be blogging and doing online marketing?

In episode 22, you’ll learn about…

  • Why a traditional business can most definitely benefit from a blog.
  • How your website can attract leads – or scare them away – in an instant.
  • Why even a traditional business needs an email list – and you should go about building it.
  • What to send to your email list if you’re in a “regular” business.
  • How to deal with the concern of how long it would take to operate a blog for your business.
  • Much more

If you are running a more traditional business, definitely don’t dismiss the kinds of online marketing strategies you’ll see on a site like Blog Marketing Academy. It is highly relevant.

Listen to this episode to find out how.

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Responses

  1. Very powerful message David.

    It really is about approaching business in a practical way while trying to get into the mind and see the expectations of readers and prospects. The first step for any business person is to first identify what they expect from the companies they do business with and apply those qualities.

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