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TBP022: Brick-and-Mortar Businesses Should Be Blogging. Here’s Why – And How.

Does a local “brick and mortar” business really need a blog? Should they be interested in online marketing? If you’re a plumber, a dentist, a chiropractor, a lawn service – whatever it is – should you be blogging and doing online marketing? This episode covers that issue – as well as many of the usual concerns of a small business thinking about their online marketing strategy.

 

Not long ago, I was looking for a local contractor to do a little work on our home. So, what did I do?

I went and searched Google for local contractors who would do what I needed. I came up with several potential business and then I checked out their sites. And I noticed something…

Their websites SUCKED.

As a person who does new media marketing and knows the power of it, I saw a TON of glaring holes in their marketing.

But, here’s the question…

Does a local “brick and mortar” business really need a blog? Should they be interested in online marketing?

If you’re a plumber, a dentist, a chiropractor, a lawn service – whatever it is – should you be blogging and doing online marketing?

In episode 22, you’ll learn about…

  • Why a traditional business can most definitely benefit from a blog.
  • How your website can attract leads – or scare them away – in an instant.
  • Why even a traditional business needs an email list – and you should go about building it.
  • What to send to your email list if you’re in a “regular” business.
  • How to deal with the concern of how long it would take to operate a blog for your business.
  • Much more

If you are running a more traditional business, definitely don’t dismiss the kinds of online marketing strategies you’ll see on a site like Blog Marketing Academy. It is highly relevant.

Listen to this episode to find out how.

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